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Welcome to the Toast blog.



What is the difference between a logo and a brand?

What is the difference between a logo and a brand? Our clients come to us at Toast asking us to design their logo or brand but what is the difference? Logo A logo is a symbol or mark which helps identify a brand, like a human face. There are many different styles of logos, some […]

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High resolution and low-resolution images – what to use and when

High Resolution and Low Resolution images – what to use and when When dealing with brochure designers you might get asked to supply your images as ‘hi-res’. Firstly we need to define what is a high resolution (hi-res) image and a low resolution (low-res) image and what to use and when. So what are High […]

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What are crops marks and bleed, do I need them?

What are crops marks and bleed, do I need them? When sending artwork to a printer you might get a response from them that they need the artwork to include crop marks and bleed. So what do they mean and why do you need to add them? Crop marks These are small black lines or […]

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Purchasing images and licensing implications

Purchasing images and licensing implications So you’ve instructed a designer to create an engaging brochure for your company but don’t have any images you can provide them because you simply don’t have any or the ones you have are not suitable for print (hi-res). This is when stock image sites can come in handy if […]

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How can I edit my brochure?

How can I edit my brochure? You brief a design agency to create your company brochure for you. You’re really happy with the results, however, later down the line you need to update some of the information and make edits. How do I edit my brochure? Option one You can go back to your designer […]

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Large and multiple files, how do I send these to my designer?

Send the right types of file to your designers. When working with a designer on your latest brochure, you will probably need to send them multiple and or large image files. How can you do this without clogging up yours and their email accounts with Large Multiple Files? There are several ways you can do […]

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Full service design agency

Are you looking for a new design agency?

Are you looking for a new design agency? There could be a host of different reasons to look, but what should you look for? When we are approached by a client looking to work with us, we don’t focus on what their previous design agency did wrong but choose to concentrate on how we can […]

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Biggest PR challenges in 2018?

What are the biggest PR challenges 2018? Biggest PR challenges 2018?  Public Relations professionals appreciate an agency that understands the pressures they are under. The biggest PR challenges in 2018 include: Fake news – thanks to well-known advocates of the term, ‘Fake News’ or facts that you disagree with will continue to impact on professionals […]

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Toast

Are you planning on improving your marketing & print?

Are you looking forward to marketing in the coming year? Are you confident in the effectiveness of your current marketing materials? As the holiday season comes to a conclusion, thoughts move to the new year and the possible opportunities that the year may bring. Are you confident that you are going to achieve the results […]

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Improve your hosting

How much should you spend on hosting?

Hosting charges are often an interesting debate. With so many hosting companies to choose from, how do you pick what’s best for your site? If you are looking to improve the performance of your website, your hosting is the first place to start. Most businesses will tell you that their website is a crucial part […]

Improve your hosting, improve your site
Brand consistency

The importance of brand consistency

A successful brand is one that has considered all aspects of how engages with its customer and brand consistency is vital in this day and age. So what is brand consistency? Your customers have never had as many chances to interact with your brand as they do today. Gone are the days when a customer […]

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Improve your site speed with managed hosting

Improve your site speed with managed hosting

Site speed is one of the most important factors in getting ranked in Google. If your site is slow it will have a direct impact on your rankings. If your site isn’t as quick as you think it should be, we can improve your site speed with managed hosting. We know that trying to improve […]

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Website planning site build

Website planning – the stages of a website project

If you are thinking about getting a new website, read on to find out how a good website planning process will make it more effective. Web design and build can be quite complicated. It’s very important to plan your site way before you get involved in any design or build – this will help to […]

More about website planning

Why sketchbooks are important when applying for design jobs

If you’re a design student or currently looking for your first design job,  sketchbooks can make all the difference at an interview. As designers, we all have portfolios of what we consider to be our best work – we should also have sketchbooks full of our ideas. We know to put the best bits at […]

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What are brand guidelines?

Brand guidelines, corporate identity guidelines or a brand book? Whatever you want to call it, having a solid creative and strategic foundation for your brand is extremely important. There’s a good reason that larger companies create brand guidelines. Some larger brands even have publicly accessible brand websites. Check out Uber’s brand guidelines, Audi’s Brand Appearance, or Google’s visual […]

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interactive brochure design

Interactive brochures

Toast can create or convert any professionally designed brochure into an interactive format that can be used across digital channels. If you go through the time and effort to plan and create a brochure then it makes commercial sense to get the most out of the process. You want to be able to share that brochure electronically as well as in hard copy. 

More about interactive brochures
Branding Tunerfish Luglocks

Branding and Packaging Tunerfish Luglocks

Tuner Fish lug locks are an essential bit of kit used by professional drummers worldwide to keep their drums in tune. Designed by drum designer Mike Bigwood and professional drummer Mark Richardson of the band Skunk Anansie. They designed and manufactured the Tuner Fish Lug Lock after Mark had tried every available lug lock on […]

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Building your brand

What is building a brand all about?

Building a brand? If you need to create a new brand or rejuvenate a flagging/unsuccessful brand then there is no shortage of articles and advice all saying that you should build you brand but gloss over exactly how! Simply put – Brand building is the combined result of a well thought-out and carefully delivered brand […]

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Kombucha Drink Branding by Toast Design

New Kombucha Drink Branding & Packaging Design

Toast has recently completed the branding and drink packaging design for a new brand on the market, The Kombucha Tea Co. Kombucha is a healthy alternative to fizzy drinks, packed full of probiotics, antioxidants and vitamins, so there are lots of health benefits, and it’s great for the immune system. It originated in China around […]

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Brand Workshop

Planning your WordPress website

How you plan your new website is crucial to make it work hard and win you new business.  It’s often said that planning, designing and building a new website is only 25% of what you should be doing online. That means, even once you’ve got your shiny new website live, you still have three times […]

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Rebranding baby food with Goodness Gracious Foods

Toast recently collaborated with Goodness Gracious Foods to complete a total rebranding of their range of baby foods. The branding team at Toast win opportunities to work on a wide variety of projects and were excited when Goodness Gracious Foods approached us to work on a rebranding project in a new and exciting sector.  As we started speaking to […]

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Identify the marketing challenge…

The best creative design agency is one that is as eager to understand the problem, as it is to create the solution. When choosing a creative design agency, you obviously want to make sure that they can deliver creative solutions, but the difference between a good and a great creative agency is the ability to understand the marketing challenge before trying to answer it.

What's your challenge?
Brand vs Logo

Brand vs. Logo. What’s the difference?

What’s the difference between a brand and a logo? Brand versus Logo? These days the two are often mixed-up, even by designers, with the word ‘brand’ incorrectly used for a few different meanings, we’ll try to set the record straight. A new business enquiry that we often receive here at Toast is “I’m looking for […]

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Fundraising brochure design

Fundraising brochure design

Toast redesigned the layout and typography of this fundraising brochure whilst keeping a unique size of the brochure. More room was made available for images and an infographic was created to illustrate the key facts.

More about fundraising brochure design

The benefits of sketching

Sketching is a vital part of the design process with lots of benefits. The design process that we follow here at Toast design agency is one that we have developed over the last 20 years, allowing us to achieve the best possible result for each project that we work on. Our process is fluid and flexible […]

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What's your brand story

What’s your brand story?

A compelling brand story is now seen as an essential element for all brands, both large and small. First of all, what is a brand story? It’s not a narrative that you read out in a presentation, and it’s not the copy written about your brand on your website or the text in your product […]

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Brand Workshop

Branding workshop for startups, that pay dividends.

Three reasons why you should invest in a Branding workshop and get your strategy right from the very beginning. In the last few years, we have seen an explosion in the number of startups in a whole range of sectors from food and drink through to brand new niche consultancies. This increase has meant that […]

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Artisan Kitchen branding and packaging

Artisan Kitchen branding and packaging

Branding and Packaging Design for a foodie startup. The Artisan Kitchen produce Award-winning Preserves, Jams and Marmalades in the heart of Gloucester. The requirement was to develop the existing logo, create a brand styling for labels and packaging. Toast developed the existing logo so it was more legible and stronger on the label. We created […]

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Creative design agency

14 ways a creative design agency can add value to your business

Do you need the help of a creative design agency? If you’ve been handling all of your marketing, design and web presence in-house so far, it can seem like a huge jump to be joining forces with another company. If you (or your financial department) still need to be persuaded to get a new creative […]

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Working with a design consultancy

Design consultancy – the benefits of working with a larger agency

When your design ambitions outgrow freelancer capabilities, it’s time to bring in some extra creative clout to push your business forward; you need the benefits of working with a design consultancy.

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2022 - Celebrating 25 years of Toast ★
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