Branding designers.

What is branding?

Branding often means different things to different people.

For some, it’s just the logo design and for others, it’s the size, shape and sound of everything they do.

Whatever it means to you, getting your branding strategy wrong can be costly. In an increasingly competitive marketplace, a lacklustre brand will fail – the importance of branding is paramount.

We’ll create the perfect brand for your business.

Does your brand just need a refresh?

Keeping your branding fresh and relevant to your market is crucial.

Brands now need to perform across an ever-changing array of media, devices and personas.

Something that worked perfectly three years ago may now be going a little stale.

We can help you reinvigorate your branding to reach new customers and re-engage existing ones.

Research, planning & strategy.

How deep we dive into this stage of the process depends very much on the size of your project. Researching your space, understanding your business, and knowing your customers are crucial stages in getting your branding bang on.

Brainstorming & concepts.

We’re an old-school agency – our branding designers like to work with sketch pads and produce creative that’s developed around concepts. This approach ensures that the thinking behind our creative is rock solid and you get more ideas and creativity for your budget.

Killer creative.

Once the creative directions have been explored fully and we’ve got a solid understanding of what everything should ‘feel’ like, we move onto the Macs to start refining the design work.

Application.

Successful branding is more than just the logo. Controlling every aspect of how your branding works across different types of media, print and devices is important. We create style guides and usage guidelines to ensure consistent usage.

A creative branding team.

Our creatives have wide-ranging experience across 1000s of projects. We’re an informal creative-led agency and we’re all about the idea and how best to brand your business.

At Toast, all projects are managed directly by the creatives so you’ll have direct communication with the people working on your project. All creative work is overseen by our Creative Directors.

Organisation.

Creativity can be a little chaotic (and rightly so), so we use project management apps for everything we work on. You’ll know what to expect and when you’ll get it. This keeps the branding project progressing smoothly.

Collaboration.

Your corporate branding design is uber-important, so we have a collaborative approach to working that involves you at every stage. People come to us for our expertise and experience, but we don’t shut them out of the process.

No nonsense.

We’re straight-talking, down-to-earth and easy to work with. We have talented creatives, not prima-donnas, and we certainly won’t burn your bread.