Toast has a range of clients that require complex sales tools from folders to niche brochures, but all depend on us to deliver effective catalogue design.
Most clients have a range of aspects to consider when developing an effective catalogue design, these include:
- Creating the correct order
- Reducing clutter
- Cutting back on jargon
- Choosing the right format and fonts
- The importance of good design
To balance all of these requirements takes a creative and experienced designer like Toast.
Kohler is a manufacturer of luxury bathroom and kitchen furniture, with 1000s of product lines and a network of dealerships and resellers.
They require the ability to produce literature that sells to the end-user while giving the reseller or fitter the technical specs required to purchase and install. Being able to sell and inform is exactly what we delivered when we supplied them with their range of catalogues.
“The brand awareness that Toast has of Kohler UK makes the process much easier and has resulted in two pieces of consumer literature that not only showcase the product portfolio but also the brand itself.
The brochures have been received well from our retailers and are a great base from which to grow sales in the UK market.”
Stephanie Matthews, Channel Manager, Kohler UK & Kohler Daryl
Mogo Direct Ltd
Mogo sells an incredible range of furniture, from tables and chairs to desks and staging, and needed to redesign its current catalogue to be more user-friendly and easier to use.
Toast applied the knowledge and experience gained over the last 15 years to identify the specific areas of improvement involved:
1. Complete effective catalogue design whilst maintaining the overall brand
2. Colour coding the various sections making it easier to navigate
3. Creating a new layout to allow the customer to get information quicker and easier
“We found Toast refreshing to work with. They were responsive, professional, friendly and creative at all times during the redesign of our new brochure. The design is bright and fresh and the new layout will help customers find the products they need more easily. We shall be using Toast again for our future design needs.”
Darren Parkes, Mogo Direct
So if you need to compile a wide range of products and their supporting details in a catalogue then use a catalogue designer you can trust to get it right. Trying to amend or update a poorly thought out catalogue could cost you twice as much in time, money and stress.
If you have a catalogue design project in mind then you could call us today on 01295 26 66 44 and discuss how Toast can help.
My title at Toast is Brand Strategy, but what I do is a lot simpler – I help people solve problems. Sometimes I have to identify that problem, sometimes they know already and want me to just come up with the solution and help them apply it.