There are literally thousands of Icon design options available to buy on stock vector sites nowadays, but we think there’s nothing quite like a bespoke set of icon designs for your marketing materials.
Whether you need the best app icon designs for use online or a set to form part of your corporate identity to be used across all your materials, by commissioning a custom set of icon designs, you’ll be getting ones are the 100% unique to your business.
Icons are incredibly powerful. They can convey information quickly and effectively.
Most apps are their icons – think Snapchat, Instagram and Twitter – the icon has effectively become the main focus of the branding and is instantly recognisable.
When done properly your icon set can become an extremely valuable part of your marketing toolkit. We can help you to design a full set of icons for your business, product or service.
Icons need to work across a wide range of channels at a lot of different sizes, so there are some important design considerations that need to be taken into account.
When we work with you on your icon designs, we start by brainstorming all the different types of icon design you may need, and where they will be used.
This then leads us into design research – looking at other icons to develop mood boards for inspiration and potential creative direction.
We then move onto initial sketches, working quickly on paper to cover off lots of ideas and possibilities.
These sketches then form the basis of the design development where we take the preferred concepts and begin working them up as vector graphics.
As we progress through the design process, we’ll look at how the icons behave at different sizes and on different devices.
Icons may be used on lots of different applications, so they’ll need to work equally well on the side of a van as they do at 50 pixels square on a mobile phone.
When we design your full set of icons, we pay very careful attention to consistency across the entire set. This means that they’ll work well on their own and when displayed together.
Typically we’ll work icons up in Adobe Illustrator as vector files so they can be scaled effectively and exported in lightweight formats such as SVG files.
Once the icons are finalised, we can supply them in all the formats you’ll need – from JPG and PNG files to PDFs and SVGs.
When using icons, it’s important that they all scale correctly, so we supply everything as outlined artwork. However, we also keep all the original artwork so we can add to or edit your icon designs further down the line.