We look at how Toast helped LifePharm redesign their sales posters.
LifePharm® approached us to redesign a range of 10 posters for their sales teams. The posters were to be displayed in offices to help the sales teams quickly identify the range and the unique benefits of each product.We approached this project in the following stages.
Stage 1 – Copy
The client had an idea of the content but needed help with defining the core sales poster messages. We sent copy proposals and developed them with the client to form the agreed content for each of the posters.
Stage 2 – Sketches
Now that the content was agreed, we worked on sketches to show our ideas on how these core messages could be displayed visually. As these developed we agreed on a design direction. In this case we required a photo shoot to take images of the products in certain configurations for the sales posters.
Stage 3 – Design
Once the photo shoot was complete, we designed a few initial posters layouts. This helped the client to see the design approach and application of the product images.
Stage 4 – Artworking
Once the client approved the design of the initial sales posters, we created the other posters to the same style. This included a couple of rounds of amendments to ensure the client was happy with the end product.