Toast has recently completed the branding and drink packaging design for a new brand on the market, The Kombucha Tea Co.
Kombucha is a healthy alternative to fizzy drinks, packed full of probiotics, antioxidants and vitamins, so there are lots of health benefits, and it’s great for the immune system. It originated in China around 2000 years ago and the Chinese call it the “Immortal Health Elixir”.
It’s very popular in the US with a big and passionate following and is now appearing on our shores.
Daniel Jones is the man behind “The Kombucha Tea Co” and having spent a lot of time states-side Daniel tried lots of Kombucha over there and saw its potential. He did his research and decided that the time was right to engage a food branding agency to bring an authentic and quality Kombucha Tea product to the UK.
Toast was briefed to provide brand strategy, naming and brand design for Daniels’s new Kombucha brand. Following a very interesting and successful brand workshop at Toast, it was agreed that we needed to create a simple, honest and yet authoritarian name for the brand and after a few different options “The Kombucha Tea Co” was born.
This builds on the movement in the US and it’s clear as to what the brand is and what its products are.
The brand design is deliberately elegant, grown-up and stripped back, with nothing to hide. Clear, confident and aesthetic with no gimmicky elements. The live culture in the product is proudly visible through a see-through label as that’s the good stuff, the live culture is what provides all of the health benefits.
It was identified in the brand workshop that to hide the product behind a solid wrap-around label would be a bad idea as we wanted the consumer to understand the product and its live culture nature.
As with all start-up brands that we work with, we aim to create a brand identity and innovative drink packaging design that can flex and develop as the business grows.
The brand workshop that we provided at the beginning of the project gives the brand a solid foundation to grow from and helps to ensure that all key messages and communications are consistent and on-brand, building trust in the eyes of the consumer.
We at Toast also have a thorough understanding of where Daniel aims to take the brand in the future, and we aim to help him with a variety of services to help him achieve his goals.
