Branding and Packaging Design for a foodie startup.
The Artisan Kitchen produce Award-winning Preserves, Jams and Marmalades in the heart of Gloucester. The requirement was to develop the existing logo, create a brand styling for labels and packaging.
Toast developed the existing logo so it was more legible and stronger on the label. We created a roundel logo to be used on promotional material, swing tags and outer packaging that could also work as a stamp, and then we created a label design that is strong, distinctive with a retro feel and flexible, allowing the labels to be overprinted in-house, as the product range is quite large and changes with seasonal produce.
As well as designing the branding and creative packaging for the product, we’ve also worked in producing additional marketing and promotional materials.
At Toast, we work closely with our clients to provide the full-service design offering – we understand that not every job is a large branding project, so we also get involved in all the smaller elements of the brand to ensure consistency and quality.
The Toast team has a wealth of experience in the design of food brands, packaging, websites and marketing collateral.
Wherever you are on your journey from concept to shelf, Toast can help you.
Dave is Toast’s Managing Director and also heads up the digital team. He’s been a designer, illustrator and WordPress designer/developer for over 25 years and has worked on various projects across many industry sectors. Dave’s primary area of focus nowadays is website planning, design and UX, SEO and website optimisation, which makes a real positive difference to businesses bottom lines.