Creating brands and logos

How to measure brand value and prove your branding ROI

Learn practical methods for brand measurement and ROI tracking. Discover metrics, tools, and frameworks to prove the commercial value of your brand investment.

Breathing life into tired brands.

A tired brand does not always need a full rebrand. A careful brand refresh can improve consistency, sharpen messaging, update visual assets and help the business feel more relevant without losing the recognition it has already built.

The hardest thing about designing for heritage brands

If a brand does not evolve, it can become less relevant. It may struggle to connect with new audiences or compete in changing markets. The challenge is not whether to change. It is about changing without losing what matters.

Why good photography is part of your marketing engine

Images are often the first thing a customer sees. They shape initial perception before any text is read. Despite this, photography is frequently treated as decoration rather than a core part of communication.

Common pitfalls when launching a new product brand

Many new brand launches struggle to gain traction, and this is rarely because the product itself is weak. More often, the issues sit in how the brand has been positioned, communicated or executed.

Why some rebrands fail and others succeed

Growth changes the organisation’s shape. New markets open. Services evolve. What once felt clear can begin to feel outdated or inconsistent.

How to judge quality in graphic design

Professional graphic design is not purely about aesthetics. While visual style plays a role, good design is ultimately defined by how effectively it communicates and performs.

Quality design combines creativity with clarity, structure and purpose. These elements provide more reliable ways to judge whether a design is truly effective.

What customers get wrong about price vs value in design.

Judging design solely on cost overlooks its capacity to create lasting value.

When organisations recognise this difference, they make better decisions. They invest in both thinking and execution. They prioritise clarity, consistency and strategic alignment.

The value of internal design workshops

Internal design workshops encourage reflection, collaboration and clarity. They bring together knowledge that might otherwise remain hidden. They transform design from a purely visual exercise into a strategic process.

Why creativity must be measured, not admired.

Creative work in business exists for a purpose. It must communicate clearly, influence behaviour and ultimately support commercial outcomes. If it fails to do those things, its aesthetic value becomes secondary.

How small brands can act like big ones

Small brands often have agility, personality and closer customer relationships. When these strengths are combined with strategic discipline, they become powerful.

How to audit a brand before you redesign it

An audit creates clarity before creativity. It replaces assumption with evidence. It helps you identify whether the issue is visual, strategic or operational.

Branding strategies that actually drive sales

Branding is the strategic framework that defines how a business is positioned, communicates, and delivers value. When branding decisions align with commercial goals, they directly influence buying behaviour.

Why brand consistency is more important than trends

If your brand was built on clarity and simplicity, introducing complex design elements because they are fashionable creates friction. If your brand was bold and distinctive, softening it to follow a minimal trend weakens differentiation.

5 tips for rebranding success

Rebranding your business is not a decision that is undertaken lightly. It’s a huge commitment of time and resources, and if not done correctly, it can have dire consequences for your company’s future.

What is a Corporate Identity?

Asking the internet for a definition usually gives you a lot of surface-level waffle.

Rebrand or promote what you’ve already got?

The internet is full of big-budget rebrand success stories, but is a rebrand always the best strategy?

The importance of brand consistency

A successful brand is one that has considered all aspects of how engages with its customer and brand consistency is vital in this day and age.

Branding and Packaging Tunerfish Luglocks

Tuner Fish lug locks are an essential bit of kit used by professional drummers worldwide to keep their drums in tune.

What is building a brand all about?

If you need to create a new brand or rejuvenate a flagging/unsuccessful brand then there is no shortage of articles and advice all saying that you should build you brand but gloss over exactly how!

Brand vs Logo. What’s the difference?

Brand versus Logo? These days the two are often mixed-up, even by designers, with the word ‘brand’ incorrectly used for a few different meanings, we’ll try to set the record straight.

The key stages of great logo design

Here at Toast Design we have developed a unique 5 Stage process for creating great logo design.

What is branding?

It involves every aspect of communication you have with customers, staff and other audiences – so what is branding?

Creating Effective Logo Design

There are lots of opinion pieces on logo design and it can be rather confusing, but with over the last 15 years experience working with many businesses we have put together a guide to creating effective logo design.

Logo & Brand Design for Startup Businesses

Creating an effective logo and brand identity for a startup business is vital to it’s success.