We do SEO for WordPress-powered websites.Need to improve your SEO?
WordPress is the most popular CMS on the planet, and one of the reasons for this is the detail you can get into with WordPress Search Engine Optimisation.
Plugins like Yoast and Rank Math are WordPress SEO plugins that can help you with some of the on-page work, but proper SEO takes in far more than just your text and images.
We help clients to improve their entire website for WordPress SEO campaigns: technical WordPress SEO, on-page SEO and off-page SEO.
How we can help you with SEO.
The best SEO companies will tell you that SEO is not something that can be done in one hit; it’s a combination of lots of different, seemingly small, things that come together to improve your website.
We offer professional SEO services in-house. Our team delivers the work, and we get results.
WordPress SEO needs to be completed in a step-by-step manner to ensure that everything is done correctly before we move on to the next step, and this process typically follows this process:
- Technical SEO. This is where we look at your WordPress install, theme, plugins, markup, hosting, DNS and other technical aspects of your website.
- On-page SEO. We examine your content, link structure, images, media, text, etc.
- Off-page SEO. These things can affect your SEO but are not on your websites, like backlinks, social mentions, directory listings and reviews.
The amount of work we’ll do for you during the three stages above depends on your budget, but we can help you with whatever you want to invest in it.
We do not offer the cheapest SEO packages you can find on the internet, and there is a good reason for this. Doing SEO takes time, so fast and cheap is not an option for SEO.
Our SEO monthly packages are designed to work for a range of budgets. For example:
- If you have a smaller monthly budget, we can still provide effective SEO, but it will take longer to complete.
- If you have a larger budget, we can produce more content, invest more time in technical and on-page SEO and acquire more backlinks, but you still don’t want to do this too quickly.
We offer affordable SEO packages rather than cheap ones, as there is no such thing!
This is where all WordPress SEO work should start.
Before you embark on any WordPress SEO services, you must ensure your website is technically optimised.
This means using an audit tool such as SEM Rush to run a full website audit that results in your website score out of 100.
This audit tests things like:
- XML sitemap
- Site speed
- Build quality (theme, plugins, CSS, JS and HTML)
- Internal and external links
A full site audit will highlight any errors, issues and warnings on your site so you can get these fixed before you start with other SEO work.
This is important because any SEO efforts on a poorly built or optimised site will potentially go to waste.
The speed and quality of your site are things the search engines take into account when ranking you in the search; they don’t want to send people to slow or poorly built sites.
As an SEO company in the UK, we can improve the technical SEO of your WordPress site, no matter who built it or how it’s built.
Once your WordPress site is technically optimised, we can help you with all the on-page SEO.
This takes in a wide range of things on your website, including:
- Your site’s overall URL structure
- Your internal links
- Page and Post copy
- Yoast/Rank Math
On-page SEO is a combination of a lot of small things that may seem insignificant on their own but come together to form effective on-page.
This starts with your site structure and ends with your on-page content.
We use a wide range of tools, including SEM Rush, Screaming Frog, Ahrefs, Mangools, LSI graph and Search Console, to build a complete picture of your site and your keywords before we do anything else.
On-page SEO inevitably includes the copy on your posts and pages, so this has to be written or edited to be as effective as possible.
Effective on-page SEO requires great content, so you will need to write (or get someone to write) pages and posts of at least 1200 words to get them ranking.
Expert Court Reports.
We’ve worked with the team at Expert for over three years, developing their website and building their organic SEO in their niche. We help with on-page, off-page, content production and Google Ads.
Off-page is anything that can affect your site’s ranking that is not part of your website.
This includes things like:
- Social media
- Directory listings
One of the key ranking factors for websites is backlinks. This has been stated by the people at Google themselves.
Backlinks are effectively a ‘vote’ for your site by another site linking back to it.
The best way to acquire backlinks is naturally, and this means producing amazing content on your site that people want to backlink to, and then promoting this content across social channels. This takes time and investment.
The other way to get backlinks is to use a third party like Fat Joe or The Hoth. These companies specialise in acquiring backlinks for you by using their content networks and blogger outreach.
This is not without risk.
If you acquire too many backlinks too quickly or don’t have a natural-looking backlink profile, it can actually do your SEO more harm than good.
Other off-page SEO methods such as commenting on blogs, getting listed in directories and social media mentions can also have a positive effect on your SEO, but again these take time and can be harder to measure.
With off-page SEO there are various ‘must haves’ and other optional methods to use.
There’s also your domain authority (DA) which is another significant factor – a new site on a new domain will have a DA of Zero. The higher your DA, the more authority your site will have in your niche and the easier it is to rank.
SEO should have clear and transparent reporting.
If you don’t know what your SEO is doing for your business, how do you know if you are getting a return?
Reporting is one of the key elements in any SEO campaign and it should be easy to understand.
Google Analytics is a very powerful tool, but it’s also extremely complicated and it’s also very easy to manipulate data.
For example, it’s relatively easy to show that an SEO agency has increased the overall average ranking of your keywords.
This is a positive, but if they’ve managed to increase this from position 50 to position 30, it’s going to make no difference in traffic to your site.
We track the positions of target keywords on a daily basis and provide reports for where you ranked yesterday vs today, with 6 months of historical data.
There is no hiding from this sort of data, and it’s easy to see where the really important keywords are.
Our website ranks for 100s of commercial-intent search terms and this website delivers all our new business enquiries.
In fact, Toast does no additional marketing than SEO.
The reporting tools we use ourselves are the same ones we give our clients access to, so you can see all the positions of all your important keywords whenever you want.
Using the right tools.
We invest in SEO tools so you don’t have to.
Here at Toast, we invest a significant amount in the right SEO tools to get the best results for ourselves and our clients.
We use SEM Rush for a wide range of SEO-based research and reporting. SE Ranking for Keyword monitoring and client updates, Mangools and LSI Graph for keyword research along with Google Search Console, Pingdom and many others.
We also built our own.
To improve our own SEO, we also designed and build our own WordPress SEO plugin which helps to improve internal linking within your WordPress site by scanning your site content to find potential internal links.
Expectations for SEO.
All SEO agencies will tell you that it takes at least three months to start seeing results.
We agree with and support this fact, but it can take longer if you are chasing highly competitive keywords.
Consistency is crucial in SEO; you need to be producing great content on a regular basis and promoting it.
Before we take on a new client, we will have a very upfront chat about expectations and what can realistically be delivered within your SEO budget.
If we don’t think we are the agency for you, we’ll tell you.
It’s also important to understand that if you have been using blackhat SEO techniques for some time, that work will need to be undone, and that can also take quite a lot longer than people often expect.
Frequently asked SEO questions.
Does SEO work?
Yes, it does, but expectations need to be understood and objectives set for any SEO campaign, or you won’t be able to identify what works and what doesn’t.
What does the Yoast SEO plugin do?
Yoast is a fantastic plugin that helps with many different SEO aspects for your WordPress site. It checks your content, internal links and a wide range of other elements and gives your content a red, amber or green light based on its SEO quality.
What is SEO?
Simply put, it’s the process of increasing your site’s organic (free) traffic but improving where your website ranks in the search results for keywords and phrases that your potential customers use to try and find what you offer.
Why is SEO important?
Having a great-looking website is pointless if no one ever sees it. SEO will generate more leads for your site. SEO increases the chances of your site reaching people that are looking to buy from you.
What is WordPress SEO?
It’s simply SEO for websites that are built on WordPress. It’s not that different from SEO for sites built on other CMSs, but WordPress has its own specifics, hence SEO for WordPress.
What is Local SEO?
This is SEO done on your website where your primary target visitors are local to you. For example, if you run a restaurant, you are going to want to rank based on your location and the location of the person searching.