WordPress SEO.

WordPress Search Engine Optimisation

We do technical, on-page and off-page SEO for WordPress.

Need to improve your WordPress SEO?

WordPress is the most popular CMS on the planet, and one of the reasons for this is the detail you can get into with WordPress Search Engine Optimisation.

Plugins like Yoast and Rank Math are WordPress SEO plugins that can help you with some of the on-page work, but proper SEO takes in far more than just your text and images.

We help clients to improve their entire website for WordPress SEO campaigns: technical WordPress SEO, on-page SEO and off-page SEO.

How we can help you with WP SEO.

The best SEO companies will tell you that SEO is not something that can be done in one hit; it’s a combination of lots of different, seemingly small, things that come together to improve your website.

We offer professional SEO services for WordPress in-house. Our team delivers the work, and we get results.

WordPress SEO needs to be completed in a step-by-step manner to ensure that everything is done correctly before we move on to the next step, and this process typically follows this process:

  1. Technical SEO. This is where we look at your WordPress install, theme, plugins, markup, hosting, DNS and other technical aspects of your website.
  2. On-page SEO. We examine your content, link structure, images, media, text, etc.
  3. Off-page SEO. These things can affect your SEO but are not on your websites, like backlinks, social mentions, directory listings and reviews.

The amount of work we’ll do for you during the three stages above depends on your budget, but we can help you with whatever you want to invest in it.

We do not offer the cheapest SEO packages you can find on the internet, and there is a good reason for this. Doing SEO takes time, so fast and cheap is not an option for SEO.

Our SEO monthly packages are designed to work for a range of budgets. For example:

  • If you have a smaller monthly budget, we can still provide effective SEO, but it will take longer to complete.
  • If you have a larger budget, we can produce more content, invest more time in technical and on-page SEO and acquire more backlinks, but you still don’t want to do this too quickly.

Don’t roll the dice with SEO.

We offer affordable SEO packages rather than cheap ones, as there is no such thing!

Site Audit.

We’ll get you started with a full site audit that looks at your keywords and the quality of your site build. We use both SEM Rush and ahrefs for audits to get comparable data.

Site fixes.

If your site is poorly built or slow, it will hinder your efforts, so we get everything running quickly and make sure your site is fit for investing in SEO. This is a crucial step in the process and it’s all done in-house.

Keyword planning.

Based on your current rankings, we’ll plan the keywords you should be chasing. Rather than looking at ‘average placements’, we look at each keyword individually and build plans around them.


We start with the keywords already surfacing in the search and develop campaigns and content around these. The aim here is to generate new business revenue from the more easy-win keywords before investing in the hard-to-reach.


We track every keyword we work on to see what’s delivering quality traffic and what isn’t. Keywords are tracked daily, so you can see how our work is improving your SEO.

Rinse and repeat.

Our target is to achieve evergreen content for your keyword rankings. Once we’re in the top three, we move on to the next keyword in the list.

Get started with your WordPress SEO.

Whether you want to start small and grow or have a sizable SEO budget, we can help you maximise the results.

With an in-house team of designers, developers, copywriters and SEO experts, we can get your site where you want it to be.

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WordPress SEO consultation.

The first step to any WordPress SEO project is working out exactly what you want to achieve.

This consultation involves researching your current site’s rankings, technical optimization, theme quality, Google Page Speed results, and various other tests.

We’ll then work with you to identify the keywords you should target to get started and put together a plan of action for these.

We’re not in the business of raising your average rank. We focus on specific keywords that will bring you new business.

Talk to us about SEO consultation

Get a free keywords report.

If you are considering an SEO campaign to boost your site’s visibility, get started with our free keyword report: it will show you what you already rank for and the position.


Technical SEO.

This is where all WordPress SEO work should start.

Before you embark on any WordPress SEO services, you must ensure your website is technically optimised.

This means using an audit tool such as SEM Rush to run a full website audit that results in your website score out of 100.

This audit tests things like:

  • XML sitemap
  • Site speed
  • Build quality (theme, plugins, CSS, JS and HTML)
  • Content
  • Internal and external links
  • Security

A full site audit will highlight any errors, issues and warnings on your site so you can get these fixed before you start with other SEO work.


A site audit will show hidden errors and issues on your website.

This is important because any SEO efforts on a poorly built or optimised site will potentially go to waste.

Website Audit

A domain report will give you top-level metrics on your domain and website.

The speed and quality of your site are things the search engines take into account when ranking you in the search; they don’t want to send people to slow or poorly built sites.

As an SEO company in the UK, we can improve the technical SEO of your WordPress site, no matter who built it or how it’s built.

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On-page SEO.

Once your WordPress site is technically optimised, we can help you with all the on-page SEO.

This takes in a wide range of things on your website, including:

  • Your site’s overall URL structure
  • Your internal links
  • Page and Post copy
  • Yoast/Rank Math
  • Images
  • Categories
  • Tags
  • Archives

On-page SEO is a combination of a lot of small things that may seem insignificant on their own but come together to form effective on-page.

This starts with your site structure and ends with your on-page content.

We use a wide range of tools, including SEM Rush, Screaming Frog, Ahrefs, Mangools, LSI graph and Search Console, to build a complete picture of your site and your keywords before we do anything else.

On-page SEO inevitably includes the copy on your posts and pages, so this has to be written or edited to be as effective as possible.

Effective on-page SEO requires great content, so you will need to write (or get someone to write) pages and posts of at least 1200 words to get them ranking.

Expert Court Reports.

We’ve worked with the team at Expert for over three years, developing their website and building their organic SEO in their niche. We help with on-page, off-page, content production and Google Ads.

Get better SEO

Off-page SEO.

Off-page is anything that can affect your site’s ranking that is not part of your website.

This includes things like:

One of the key ranking factors for websites is backlinks. This has been stated by the people at Google themselves.

Backlinks are effectively a ‘vote’ for your site by another site linking back to it.

The best way to acquire backlinks is naturally, and this means producing amazing content on your site that people want to backlink to, and then promoting this content across social channels. This takes time and investment.

The other way to get backlinks is to use a third party like Fat Joe or The Hoth. These companies specialise in acquiring backlinks for you by using their content networks and blogger outreach.

This is not without risk.

If you acquire too many backlinks too quickly or don’t have a natural-looking backlink profile, it can actually do your SEO more harm than good.

Other off-page SEO methods such as commenting on blogs, getting listed in directories and social media mentions can also have a positive effect on your SEO, but again these take time and can be harder to measure.

With off-page SEO there are various ‘must haves’ and other optional methods to use.

There’s also your domain authority (DA) which is another significant factor – a new site on a new domain will have a DA of Zero. The higher your DA, the more authority your site will have in your niche and the easier it is to rank.


We work with a diverse range of clients across many different verticals.

SEO should have clear and transparent reporting.

If you don’t know what your SEO is doing for your business, how do you know if you are getting a return?

Reporting is one of the key elements in any SEO campaign and it should be easy to understand.

Google Analytics is a very powerful tool, but it’s also extremely complicated and it’s also very easy to manipulate data.

For example, it’s relatively easy to show that an SEO agency has increased the overall average ranking of your keywords.

This is a positive, but if they’ve managed to increase this from position 50 to position 30, it’s going to make no difference in traffic to your site.

We track the positions of target keywords on a daily basis and provide reports for where you ranked yesterday vs today, with 6 months of historical data.

There is no hiding from this sort of data, and it’s easy to see where the really important keywords are.

Our website ranks for 100s of commercial-intent search terms and this website delivers all our new business enquiries.

In fact, Toast does no additional marketing than SEO.

The reporting tools we use ourselves are the same ones we give our clients access to, so you can see all the positions of all your important keywords whenever you want.

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Using the right tools.

We invest in SEO tools so you don’t have to.

Here at Toast, we invest a significant amount in the right SEO tools to get the best results for ourselves and our clients.

We use SEM Rush for a wide range of SEO-based research and reporting. SE Ranking for Keyword monitoring and client updates, Mangools and LSI Graph for keyword research along with Google Search Console, Pingdom and many others.

We also built our own.

To improve our own SEO, we also designed and build our own WordPress SEO plugin which helps to improve internal linking within your WordPress site by scanning your site content to find potential internal links.

Expectations for SEO.

All SEO agencies will tell you that it takes at least three months to start seeing results.

We agree with and support this fact, but it can take longer if you are chasing highly competitive keywords.

Consistency is crucial in SEO; you need to be producing great content on a regular basis and promoting it.

Before we take on a new client, we will have a very upfront chat about expectations and what can realistically be delivered within your SEO budget.

If we don’t think we are the agency for you, we’ll tell you.

It’s also important to understand that if you have been using blackhat SEO techniques for some time, that work will need to be undone, and that can also take quite a lot longer than people often expect.

Frequently asked SEO questions.

Does SEO work?

Yes, it does, but expectations need to be understood and objectives set for any SEO campaign, or you won’t be able to identify what works and what doesn’t.

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What does the Yoast SEO plugin do?

Yoast is a fantastic plugin that helps with many different SEO aspects for your WordPress site. It checks your content, internal links and a wide range of other elements and gives your content a red, amber or green light based on its SEO quality.

What is SEO?

Simply put, it’s the process of increasing your site’s organic (free) traffic but improving where your website ranks in the search results for keywords and phrases that your potential customers use to try and find what you offer.

Why is SEO important?

Having a great-looking website is pointless if no one ever sees it. SEO will generate more leads for your site. SEO increases the chances of your site reaching people that are looking to buy from you.

What is WordPress SEO?

It’s simply SEO for websites that are built on WordPress. It’s not that different from SEO for sites built on other CMSs, but WordPress has its own specifics, hence SEO for WordPress.

What is Local SEO?

This is SEO done on your website where your primary target visitors are local to you. For example, if you run a restaurant, you are going to want to rank based on your location and the location of the person searching.

What does SEO cost?

Some aspects of SEO are fixed scope projects, and others are ongoing, so what it costs depends largely on what you ask your local SEO agency to do. At Toast, we work at an hourly rate of £60 ex VAT per hour and our work is charged by the minute, so if something takes 12 minutes, it costs £12 ex VAT.

Should I use UK-based SEO services?

SEO services UK and SEO consultant UK are popular search terms as people want to work with an agency in their locality. In theory, you can use anyone, wherever they are based, but as SEO is a lot to do with the content it can be best to use someone local to where you, or your target audience, are based.

Can you do SEO on a WordPress website yourself?

Yes, you can, and this is one of the great things about WordPress, but you will also need all the tools to measure it, These include apps like ahrefs, SEM Rush, Moz, Mangools, SE Ranking and LSI graph. Most of these are not free, so you will need to invest in them, and the time it takes you.