A design subscription service can be a very straightforward way of getting your desired design services. But why should you try it?
Subscriptions are not new, and people have been buying what they need through various subscription models, from magazines and phones to specific apps or services such as Netflix.
An agreed monthly amount that gives them access to their needed services makes sense. So why not use this approach for your graphic design & creative requirements?
We go through 10 reasons why you should consider a graphic design subscription service:
Saves you money
Knowing exactly how much you’re spending each month allows much better forecasting and improves cash flow.
The best subscription models have a unit cost that allows you to understand how much additional spending would be on major or large projects.
Saves you time
Having just one bill per month means you only have one invoice to deal with, reducing bookkeeping time. If the subscription model has a clearly defined unit cost, you will save additional time at the beginning of a project waiting for and approving individual project quotes.
If your subscription model charges by the minute, then you will only pay for the work up to the latest minute and not rounded up to the nearest hour, instantly saving you even more time (and money).
If you have plans for expected growth, then a subscription plan allows you the confidence to focus on growth without worrying that you will outgrow your designer.
Design agencies that offer a subscription service will have the capacity to grow when you need it and ensure that you always have the right-sized design team. This flexibility is attractive to any sized organisation, from start-ups and SMEs to large international teams.
Professionally qualified designers
Using a subscription graphic design service means you can access professionally qualified and experienced designers for a fraction of the cost of employing a single in-house designer.
The experience gained in a busy professional design studio means that whatever you throw at them, they have done before and can add valuable insight and value to the project. Need an expert in specific software or applications? A professional design studio will offer a broad range of full-service offerings.
Broaden your creative outlook.
As mentioned above, the creative professionals you can access via a graphic design subscription model will have an impressive and broad range of skills and experience.
All of which are available to you and your marketing needs. If everything you created in the past started to look the same and not engage your audiences, having multiple fresh eyes and thoughts on how they could be developed is invaluable. This is especially valuable if you are selling luxury products or services.
Consistency and Quality Built-in
By choosing a graphic design subscription model and placing all your design work, from leaflets & flyers to brochures and exhibition stands, with the same designers, they become your brand guardians.
Everything they create will be with the understanding and appreciation of your brand, your audience and their needs and wants, feeding back if anything is missing or needs to be added (or removed). This additional layer of care and consideration guarantees a higher consistency and quality to all outputs.
A graphic design subscription service is designed to be flexible and give you the confidence that you are not paying for designers when it is quiet but assured that when demand increases, they can deliver on your deadlines.
Proactive instead of reactive
The last reason for not pursuing a project or campaign is that your designers can’t deliver.
A design subscription model guarantees you will have a designer to work on a project, and you can take advantage of a quick turnaround and fast delivery. In this day and age of 24 news and social media, responding quickly and efficiently is essential.
Free up internal resources
If you are using a graphic design subscription to complement an internal resource, it makes sense to prioritise jobs accordingly.
You can use the subscription service to deliver the high-volume ephemera whilst freeing up internal resources to focus on strategic projects. Alternatively, you can use the subscription service to access key skills and experiences that your internal team does not have. Either way, you have the right people working on the right projects.
More responsive and capable of growth
This point is the compound effect of all of the above points together. A design subscription service allows you to focus on what is important to you and your company, save money, and increase confidence. You are better suited to be responsive in an increasingly volatile market and still focus on growth and success.
Are you interested in trying our graphic design subscription?
For over 25 years, Toast has worked with diverse clients, designing everything from business cards to websites.
This is a UK-based design subscription service. Please note we only work with clients based in the UK. We do everything in-house, and our fully employed design team will work on every project placed with Toast.
- No freelancers, so you work with the same people all the time
- We get to know your brand, design framework and requirements
- Experienced, qualified designers
- Highly organised and used to working to tight deadlines and large-volume work
- 15 staff, so there is always someone on hand to help out
- Established business – trading for over 25 years
Our design subscription service is billed by the minute, so you only pay for the time you use.
- If a job takes 12 minutes, you only pay for 12 minutes
- We typically turn around smaller projects in 1-3 days
- Use your subscription for anything – from Artwork to Web work
- Your time never expires, so you don’t pay for the time you haven’t used
- You don’t have to deal with loads of separate invoices for small jobs
- We always let you know roughly how long a design task will take before we do it
- Everything is tracked and reported monthly – to the minute
Photo by salvatore ventura: https://www.pexels.com/photo/shallow-focus-photography-of-color-pencil-lot-883757/
My title at Toast is Brand Strategy, but what I do is a lot simpler – I help people solve problems. Sometimes I have to identify that problem, sometimes they know already and want me to just come up with the solution and help them apply it.