Some good brands have developed by chance, but the great brands haven’t.
Behind every great brand is an even greater brand strategy, carefully guiding and constantly adapting to the world around it.
Here at Toast, we don’t want to create good brands we want to help create great brands that reflect more than just the inherent properties of the product or service.
We work alongside our clients, matching their passion for their product with our own passion for design.
A well-designed brand can often be one of the most valuable assets a company can own but like all assets, it needs to be appreciated and valued.
Only when the value of the brand is truly understood, can it be used to its full potential – gaining that understanding is what Toast does best.
So why use Toast?
Toast will work with you from day one to establish a vision of your brand that means something, not an arbitrary statement that can be mistaken for anyone else or a glib reference that inspires no one.
Through a process of investigation and research including workshops & creative brainstorming, we will develop an initial understanding that will challenge preconceptions and established facts.
Using this as a platform we can then develop possible creative solutions that address the concerns identified in the challenge phase.
These can be presented as mood boards, sketches and visuals, the purpose of which is to stimulate discussion and establish how the brand should be communicated.
From this point on the new brand is being refined and developed through a series of developmental stages, pursuing various options until the best solution is sort.
It is only at this point that a branding strategy can be truly considered and developed. Only when you have the vision and the visual toolkit can you start to build the brand and apply it to the marketing challenges you face.
Once we have helped to build a brand for you, we will speak to you about creating brand guidelines, to help ensure all of your hard work isn’t undone.
If you are interested in how our brand strategy workshop could work for you, it’s best to have a brief chat through your requirements. You can give us a call on 01295 266644 or drop us a line below.
Dave is Toast’s Managing Director and also heads up the digital team. He’s been a designer, illustrator and WordPress designer/developer for over 25 years and has worked on various projects across many industry sectors. Dave’s primary area of focus nowadays is website planning, design and UX, SEO and website optimisation, which makes a real positive difference to businesses bottom lines.