Posts by Kelly Dudley
I’m a content editor at Toast. Content is king and I am its most humble advisor. I help clients to find the right words for what they want to say, as well as copywriting, proofreading and editing. My naturally nosey demeanour means that I also help out in other bits of the business, and will go and get milk as long as it isn’t raining.
How to use ChatGPT as a copywriting tool
If you’re a half-decent writer, AI shouldn’t be stealing your job. But it could be making it a lot easier… I’ll preface this by saying I’m old enough to fear AI. I’ve watched enough films to know that when robots take over that it never ends well for humans. After listening to news outlets praise […]
Read more
How to use icons on your website
Adding simple but visually interesting content can help readers navigate and enjoy your website. Icons are the unsung heroes of web design. They first appeared on our computer screens in the 1970s as an alternative to imposing lines of code that could intimidate novice users. They proved a simple way of communicating ideas […]
Read more
10 examples of amazing infographics
We love infographics. We love magically compressing large volumes of information into a simple, effective graphic. Despite our neverending thirst for knowledge, humans actually have an average attention span of 8.25 seconds. So with an average silent reading speed of 238 words per minute, you have a whopping 33 words to get your message across […]
Read more
How to use social media to market your business
Everyone and their grandmother are now using social media. We know Grandma is on there because she keeps tagging us in posts about lost dogs at the other end of the country. More than two-thirds of internet users are on social media, so you’d be a fool to ignore the marketing opportunities for your business. […]
Read more
6 interesting PowerPoint template examples
Slideshows don’t have to be boring – take inspiration from PowerPoint templates that keep audiences engaged. Even if you’ve never created a PowerPoint presentation, you’ve probably sat through one. And if the creator has 50 slides of boring information cut and pasted into the example templates, you probably don’t remember much about it. PowerPoint presentations […]
Read more
7 ideas for a new leaflet design
In this increasingly digital landscape, we believe there’s still a space for great leaflets that connect with new and existing customers. Leaflets are a cost-effective way of mass marketing to your potential new customers, and there’s nothing quite like a physical piece of marketing collateral that your customers can keep, rather than just bookmark. Effective […]
Read more
Point of sale design for beginners
All your hard work has paid off and you’ve secured a spot on the shelves for your new product. Great point of sale design will help your wares stand out from the crowd. What is point of sale design? Point of sale design (POS design, what is this?) covers a wide range of promotional items […]
More about POS
Design consultancy – the benefits of working with a larger agency
When your design ambitions outgrow freelancer capabilities, it’s time to bring in some extra creative clout to push your business forward; you need the benefits of working with a design consultancy.
Read more
13 Tips to Help Choose Between Graphic Design Agencies
Choosing the right graphic design agency is an important first step in creating an ongoing and profitable relationship.
Read more