Learn when to refresh your logo vs redesign it completely. 25 years of brand experience reveals the commercial and strategic factors that matter.
Categorised: Creating brands and logos
Written by David Foreman.
Last updated: September 29, 2026
Learn how experienced designers integrate AI into design production workflows to accelerate repetitive tasks while maintaining brand consistency and quality.
Categorised: Artificial Intelligence
Written by David Foreman.
Last updated: August 20, 2026
Discover what to include in your brand guidelines with this practical checklist covering logos, colours, typography, tone of voice, and application examples.
Categorised: Brand guidelines design
Written by David Foreman.
Last updated: September 28, 2026
Learn how to define and document your brand tone of voice with practical frameworks, examples, and implementation strategies for consistent communication.
Categorised: Brand guidelines design
Written by David Foreman.
Last updated: July 21, 2026
Learn how to write a creative brief that saves time, reduces revisions and delivers stronger design work. Includes a practical template you can use today.
Categorised: Design resources
Written by David Foreman.
Last updated: July 17, 2026
Website accessibility compliance isn’t just about ticking boxes – it’s about ensuring everyone can use your site, regardless of ability.
Categorised: Improving your WordPress site
Written by David Foreman.
Last updated: June 10, 2026
AI writes generic waffle. If you need to use AI to generate first-draft content, we can help you make it sound like you.
Categorised: Artificial Intelligence
Written by David Foreman.
Last updated: April 22, 2026
Site maps organise content. User journeys drive behaviour. Both are important, but journeys have a greater impact on a site’s performance. They ensure that the structure supports real use.
Categorised: Improving your WordPress site
Written by David Foreman.
Last updated: April 9, 2026
Sure, you can build a website using GPT, but why would you when WordPress is so much better.
Categorised: Improving your WordPress site
Written by David Foreman.
Last updated: January 10, 2026
Illustrated maps can add so much to your brand – they are also completely unique to you which in a world of stock images, is brand-gold.
Categorised: Map design
Written by David Foreman.
Last updated: August 25, 2025
If you don’t host your WordPress site on a reliable hosting platform, you are setting it up for failure, it really is that simple.
Categorised: WordPress hosting advice
Written by David Foreman.
Last updated: August 8, 2025
In today’s fast-paced digital world, collaboration and efficiency are key to success. At Toast, we ask all our clients to supply content for their websites as Google documents.
Categorised: Strategy and planning
Written by David Foreman.
Last updated: July 11, 2024
What’s the difference between proposals, quotes and consultancy when engaging a creative agency?
Categorised: Strategy and planning
Written by David Foreman.
Last updated: June 10, 2026
WIX is often the go-to website builder for start-ups and smaller companies, but it’s easy to outgrow it as your business grows and you need a more robust platform for content and SEO.
Categorised: Improving your WordPress site
Written by David Foreman.
Last updated: May 25, 2023
Expression Engine accounts for about 0.1% of the total CMS usage, so if you want to move your Expression Engine site over to WordPress, we can help.
Categorised: Improving your WordPress site
Written by David Foreman.
Last updated: July 21, 2022
Everyone knows that a website needs to be optimised to rank better, but where do you start?
Categorised: Improving your WordPress site
Tags: How to & tips
Written by David Foreman.
Last updated: June 23, 2022
Brand guidelines, corporate identity guidelines or a brand book?
Categorised: Brand guidelines design
Written by David Foreman.
Last updated: April 21, 2026
If you are working remotely, you can still improve the effectiveness of your website – all you need is an internet connection!
Categorised: Improving your WordPress site
Tags: How to & tips
Written by David Foreman.
Last updated: April 23, 2026
Inktober has become a global event in the illustrator’s calendar since it’s small start back in 2009.
Categorised: News
Written by David Foreman.
Last updated: November 4, 2019
The internet is full of big-budget rebrand success stories, but is a rebrand always the best strategy?
Categorised: Creating brands and logos
Tags: Rebranding Your Business
Written by David Foreman.
Last updated: August 30, 2019
Whether you’re an established brand or just starting out, there’s one place your buyer can always be found; online.
Categorised: Design for food brands
Written by David Foreman.
Last updated: August 23, 2019
We always try to do at least one work experience placement a year at Toast.
Categorised: News
Written by David Foreman.
Last updated: June 26, 2019
Sometimes when we’re working on a brochure for instance, the client notices some white space on the page and feel they need to fill it with something.
Categorised: Design resources
Written by David Foreman.
Last updated: July 2, 2018
You’ve received the first draft of your new brochure from the designer and want to make a few changes. How do you go about giving them amends?
Categorised: Design resources
Tags: How to & tips
Written by David Foreman.
Last updated: June 29, 2018
If you’ve ever briefed a designer to create a promotional brochure for your company they may have asked you for your logo as vector-based graphics, but what is this?
Categorised: Design resources
Written by David Foreman.
Last updated: June 29, 2018
Our clients come to us at Toast asking us to design their logo or brand but what is the difference?
Categorised: Design resources
Written by David Foreman.
Last updated: June 29, 2018
You brief a design agency to create your company brochure for you. You’re really happy with the results, however, later down the line you need to update some of the information and make edits. How do I edit my brochure?
Categorised: Design resources
Tags: How to & tips
Written by David Foreman.
Last updated: June 29, 2018
With so many hosting companies to choose from, how do you pick what’s best for your site?
Categorised: Improving your WordPress site
Tags: Budgeting For Design, Maintaining A Website
Written by David Foreman.
Last updated: October 31, 2017
If your site isn’t as quick as you think it should be, we can improve your site speed with managed hosting.
Categorised: Improving your WordPress site
Tags: Website planning
Written by David Foreman.
Last updated: October 19, 2017
If you are thinking about getting a new website, read on to find out how a good website planning process will make it more effective.
Categorised: Improving your WordPress site
Tags: Website planning
Written by David Foreman.
Last updated: October 16, 2017
If you’re a design student or currently looking for your first design job, sketchbooks can make all the difference at an interview.
Categorised: For design students
Written by David Foreman.
Last updated: October 14, 2017
Tuner Fish lug locks are an essential bit of kit used by professional drummers worldwide to keep their drums in tune.
Categorised: Creating brands and logos
Written by David Foreman.
Last updated: May 16, 2017
How you plan your new website is crucial to make it work hard and win you new business.
Categorised: Improving your WordPress site
Tags: How to & tips, Website planning
Written by David Foreman.
Last updated: April 6, 2017
We quite often get asked to quote for moving WordPress to a new theme.
Categorised: Improving your WordPress site
Tags: How to & tips
Written by David Foreman.
Last updated: March 10, 2017
Using the flexibility that the powerful WordPress CMS offers, our experienced team of WordPress developers can deliver high-quality, bespoke e-commerce solutions for any business.
Categorised: Improving your WordPress site
Written by David Foreman.
Last updated: March 3, 2017
The Artisan Kitchen produce Award-winning Preserves, Jams and Marmalades in the heart of Gloucester. The requirement was to develop the existing logo, create a brand styling for labels and packaging.
Categorised: Design for food brands
Written by David Foreman.
Last updated: February 28, 2017
If you’ve been handling all of your marketing, design and web presence in-house so far, it can seem like a huge jump to be joining forces with another company.
Categorised: Full service design
Tags: Budgeting For Design
Written by David Foreman.
Last updated: February 27, 2017
Using different formats for brochures can really make them stand out. Just because it’s a brochure, it doesn’t mean that it has to be A4. We’ve designed 100s of brochures – below are a few of the non-standard brochure designs we’ve produced.
Categorised: Brochure best-practices
Written by David Foreman.
Last updated: January 30, 2017
Based in the centre of Banbury, Oxfordshire, we work with B2B companies to improve their digital marketing.
Categorised: Creative marketing guides
Written by David Foreman.
Last updated: July 19, 2016
We’re not a small agency, and that makes us perfect for larger clients that have a need for full-on graphic design support that’s quick and won’t let you down.
Categorised: Full service design
Written by David Foreman.
Last updated: January 27, 2015
Making your website responsive will have a beneficial effect on how hard it works for you.
Categorised: Improving your WordPress site
Tags: How to & tips
Written by David Foreman.
Last updated: January 26, 2015
While the platform is perfectly at home as a CMS for many enterprise-level businesses, it’s also a perfect starting point for any small business site – it provides a rock-solid platform, allows you to manage your own content and can be scaled up as your online marketing grows.
Categorised: Improving your WordPress site
Tags: How to & tips
Written by David Foreman.
Last updated: December 24, 2013
Some good brands have developed by chance, but the great brands haven’t.
Categorised: Strategy and planning
Tags: Rebranding Your Business
Written by David Foreman.
Last updated: July 24, 2013
It’s very easy to get all excited about the prospect of a new website, but content planning comes first.
Categorised: Improving your WordPress site
Written by David Foreman.
Last updated: June 18, 2013
We have had a recent rush of companies coming to us and asking “how do I get more from my WordPress website?”.
Categorised: Improving your WordPress site
Written by David Foreman.
Last updated: June 10, 2013
If you’re starting a small food-related business or developing an existing one, you’ll already know about the importance of having a website that works.
Categorised: Improving your WordPress site
Tags: How to & tips
Written by David Foreman.
Last updated: May 23, 2013
Two of the top questions we get asked by companies we meet is “How much should I spend on SEO?” and “What should I be getting from my SEO budget?”.
Categorised: Improving your WordPress site
Written by David Foreman.
Last updated: March 21, 2013
