WordPress Agency
We design and build WordPress sites
We design and build WordPress sites that drive traffic and convert leads
We create bespoke WordPress sites that are fast and easy to manage
We work with people who want a website that’s easy to manage and built around what you’re actually trying to achieve – more enquiries, more members or more sales.
Every site is 100% bespoke, built by hand within core WordPress, and optimised to score 90+ on Google PageSpeed from day one.
We work with busy people, so our process is optimised to deliver the website you want with the minimum drain on your time.
Explore our service
What we do
All projects are different, but we generally work on four main types of website projects
Websites for start-ups
We build small, optimised websites for startup businesses. These are built properly from day one to ensure that you’ve got a solid marketing platform that can grow as your business grows.
Sites for growing businesses
As your business grows, you need your website to do more and work harder for your business. We build bespoke sites with custom functionality to help you achieve your objectives.
WordPress rebuilds and/or redesigns
If your current website is underperforming, we can deliver a redesign, a rebuild, or both to create a new website that meets your needs.
Mission-critical websites
If your website is your business, we can ensure it is built around your business and functions as an integral part of your business ops.
What we charge
Times are changing, and our charging structure reflects that
Pay for the work, not the value of the work
Most agencies price projects based on what they think they are worth to the client, especially if you don’t provide a budget.
We don’t work like this: we charge based on the time the project takes, and we bill at £60 + VAT per hour.
Leveraging AI to save costs
AI has made web, software and application development quicker, so we charge accordingly.
Our £60 + VAT per hour rate reflects the fact that our experienced developers now work with AI assistants – we still code the project, but we do it faster.
Pay for experience, not typing out lines of code
We work with clients who want their website to drive revenue, not just look nice.
We generate 100% of our own new business through our websites, and we can use this knowledge and experience to ensure your site helps you achieve similar results.
Growing your business is about what you do after you launch
Getting your new website live is only about 25% of what you need to do with your website, so we don’t burn through your entire budget during the design and build stages.
Instead, we save budget at build and then use it to help you grow your site post-live through small monthly support and SEO retainers.
Speak to Dave
We’ve moved away from traditional agency pricing. We love building effective websites and think that every business deserves one, even if they are working on a bootstrapped budget.
Our time-based, rather than value-based, approach to website planning, design, and build means we’re very affordable, with zero compromise on delivery or quality.
We’ve leveraged AI to allow us to deliver professional agency-level work at hourly rates you’d usually only find with a freelancer.
Case Study: Vita Mojo
We turned an under-performing website into a conversion-optimised lead magnet for new sales. Working with their marketing and design team, we built a new website that was properly optimised, designed so 100% of the content could be managed internally, and created a platform primed for ongoing SEO work (which we are also delivering).
The new site features many custom-built blocks to enable complete on-brand pages to be designed without needing developer work, freeing the marketing team to publish content quickly and easily to reach new customers.
What we delivered
This was a large project delivered for a small marketing team – we took the lead, providing guidance at every stage to ensure success.
- Bespoke content blocks with built-in animations and functions
- End-to-end assistance with planning, content optimisation and on-page SEO
- Full content management to make editing the site quick and easy
Thank you… for your incredible work building something that puts us back in complete control of development, design and content.
Christopher Ratcliff – Head of Brand & Creative, Vita Mojo
What you’ll get
We only build bespoke WordPress sites. Whatever your project budget, everything we build is tailored specifically for your business. We don’t use page builders like Elementor or Divi, nor do we use off-the-shelf themes.
A professionally built site
Everything we build is bespoke and purpose-built. When you are talking to agencies about your new website, make sure it’s built by a WordPress developer, not just a designer who’s going to colour in a template.
Fully guided process
We take the lead on projects – you’ve got a business or marketing department to run, so we get on with what we need to do and aim to minimise the time the project takes up.
Time-saving project management
You won’t need to spoonfeed our team; we’ll even help you refine the brief, and once we start, we won’t require hours of your time to get the job done.
Everything in-house
We don’t use freelancers or outsource project work – you will be talking directly to the people doing the work, so the project runs smoothly and efficiently.
Crystal-clear comms
We use Basecamp to manage project comms, keeping your whole team in the loop, and a simple feedback tool for you to provide quick, direct feedback at all stages.
Built for SEO and lead generation
We fully understand and embrace search and answer engine optimisation and help clients create content that ranks and converts using valid schema and code.
Manage 100% of your site post-live
Everything on your site is manageable by you once it’s live: pages, posts, menus, and all content can be edited without needing to call us for simple tasks you can handle yourself (unless you want us to).
Hosting, support and SEO
Post-launch, we offer affordable support packages, managed hosting, and ongoing SEO work to help your new site generate new business enquiries and return your initial investment.
Send over your brief, and we’ll clarify any questions before getting a proposal over to you pronto.
Our process
Designed to save your time, not drain it
Research
Your business, your sector, your competitors, keywords, design, data, traffic, and historical rankings: the works. Solid research makes for a more effective website, so we get everything together.
Planning
We spend a lot of time planning new websites or rebuilding existing ones. Our job is to build your business a website that generates revenue, so everything is planned fully on (digital) paper before we design or build anything.
Content
We’ll work with what you’ve got and improve it or write it all for you. This is what gets you found and converts. What you have to say is crucial to the success of your site, so we make this count. We strongly advise against using AI to write your content, but we have workarounds to reduce the time it takes to create content.
Design
Your website needs a design system or framework – we create page designs from the framework we create. WordPress isn’t a bunch of templates anymore; pages are built from on-brand blocks designed around the content you need on your site. Design is important, but it won’t get you traffic.
Build
Our sites are built by hand: no page builders, off-the-shelf themes, or bloated code. We build made-to-measure sites, carefully crafted in accordance with the WordPress Codex – we create open, accessible sites that any WordPress developer can understand. No clunky code that locks you into our agency, and it is built with an open-source ethos firmly in mind.
Content load
Websites have many moving parts, so how we approach adding content to your site depends on your requirements. We generally build and populate complete sites for our clients so they don’t have to spend their time adding and tinkering with page layouts.
Optimisation
Once everything is in place, we fully optimise the site in the development environment, ensuring it passes all website speed tests with green lights. We optimise content, code, JS, images, and anything else that can be optimised to create a super-fast, ranking-ready website.
Launch
We move the site to production servers, then complete a 50-point post-live checklist and perform further optimisations in the production environment. We also handle any DNS updates and old site backups as needed. We update all the plugins and WP core, so you’re all good to go.
Training
Usually done post-live, we provide training for your team on using the new site and getting the most out of it. We provide a recorded training guide for all sites to use as a reference moving forward. As our sites are built bespoke, everything on them will work as expected, and they are intuitive and easy to manage.
Support
We offer simple, affordable post-live support for all our sites, starting at £60 +VAT for one hour of our time per month. We can provide as many hours of support as you need each month, for technical, design, development, and Search and Answer Engine optimisation. Support services are offered on a rolling monthly contract with no long-term tie-ins.
Can you trust us with your website?
Rated Excellent on TrustPilot
4.9/5 on Google Reviews
4.5/5 on Clutch
No doubt you’ve done some searching or asked AI.
When it comes to website agencies, you do need to do your own due diligence. Part of the issue many people face when choosing a WordPress agency is that our industry is completely unregulated; anyone can set up shop as a WordPress developer.
WordPress also comes in many different flavours: bespoke development, page-builders (used by people who don’t know code), frameworks, free themes, premium themes – the list is almost endless.
It’s important to know what you are getting from the agency you commission
Whilst we often judge websites by what they look like, the future of getting found is moving to AI, and it does not care what your site says; it cares about how efficiently it’s built and how well it can be read by machines.
If you work with Toast, you’ll get:
- A website that’s designed and built by experienced professionals who are all employed full-time and work out of our Oxfordshire studio.
- A company that’s been doing this for nearly 30 years – we’re an established agency, not a freelancer who’s moonlighting as an agency.
- An agency that’s worked with clients of all sizes, including Travelodge, The Victorian Society, London School of Hygiene & Tropical Medicine, The London School of Architecture, Superdry, Local Government, The NHS and many smaller businesses
- Direct communication with the team delivering the expertise: no yes-people or account managers (all projects have a dedicated project lead).
- A custom-built site that’s created around your business objectives.
- A website that is built around WordPress Core, so it can be safely updated moving forward
- A limited number of plugins to keep the site secure, and minimal use of free off-the-shelf plugins.
- A site that is easy to manage and built so you can manage nearly all of it yourself without having to call us.
- An optimised, future-proof site that will serve your business for years to come.
- A guarantee that your site will be custom-built and will score >90 on Google’s page speed tests.
- A theme that any WordPress developer (worth their salt) can understand and pick up (should you have in-house capability or want someone else to work on it.
- Over 250 websites designed and built
- 200 client websites on our managed hosting
- Providing support for over 185 businesses
- 25 clients on retained SEO
Toast reviews
Selected recent projects
Frequently asked questions about WordPress development
We can’t cover everything here, so if you have a different question, just give us a call.
Can we use your existing content?
Yes, this is not a problem – if you are happy with your content, we can reuse it all on the new site (however your current site is built).
How long does it take?
This largely depends on the site’s size and complexity, but we can deliver small sites in a matter of weeks; larger sites tend to take a few months to build properly.
What associated services do we provide?
Toast is a full-service agency, so we can provide branding, copywriting, SEO, video, graphic design and everything else you need in-house.
Can we move your site from another platform?
Yes, we do this a lot. We can move your site from any existing platform, including Squarespace, WIX, Webflow, Grav, Craft CMS, Joomla – however it’s been built, we can migrate it to a custom WordPress build (with a redesign or maintaining the existing design).
Do we use AI?
We certainly do, but we use it for donkey work, so you don’t have to pay for donkey work. AI is a massive time-saver for replacing copy-paste content migration.
Can I bring my own designs?
We’re increasingly working with people who’ve used Claude or ChatGPT to create a preferred design for their website – we can simply build what you’ve got (although we may suggest UX improvements).
Do I really need a new site?
If you are asking yourself this, then something clearly is not working as it should be: just get in touch, and we can provide a free appraisal of what you’ve currently got – it may just need some improvements or support.
I know I need a site, but planning it is not my thing.
We help with every aspect of the project, so if you’re busy running the business, we can take the lead in the planning and thinking stages and suggest the best options for your business.
What happens after launch?
Once our bills are paid, the site is 100% yours. If you’d like us to host the site, we can sort that for you. We also provide ongoing support if needed and optional SEO retainers.
What is this going to cost?
Built properly, your website will deliver a return on your investment, but that does not help with the upfront cost. We work with all levels of budget – it’s more a case of what we can do within your budget rather than what we are going to charge for the work. The most important thing is that it’s done properly, so book an initial no-obligation chat and let’s see what we can do for you.
I have (what I think is) a stupid question…
There’s no such thing when it comes to websites and web development. Whatever question you’ve got, call Dave on 01295 266644 or drop him an email and he’ll answer it for you.
What are the next steps?
We like to have an initial conversation, and we like a brief – you can supply us your brief when booking an initial call, or you can complete our briefing form if you don’t have a brief.
