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We design and build fully bespoke WordPress sites. This means you get exactly what you need, in terms of both the theme and the functionality.
We’re also pretty unique when it comes to WordPress agencies as we leave everything open and accessible to our clients. Once the site is live you can edit everything on your site without the need to call us.
All the sites we create are also built on our own bare-bones WordPress theme. It’s a super-lightweight theme that’s been refined over 10 years to be the perfect foundation for your website.
This also means that it’s scalable – as your site grows we can add in new content, sections and functionality as required – you won’t end up with something that needs to be replaced 12 months down the line.
If you’ve ever battled with formatting and adding content to your website, our approach to design and build will enable you to manage your content easily.
We build fully bespoke post and page templates that are based around the content you need to publish on your site.
This gives you a selection of ‘module’ to construct your pages from and makes adding, reordering and maintaining your content really easy.
Whatever the content, the modules can be used anywhere on your site – across pages and posts, freeing you up to layout your content and manage more of your site yourself.
Search engine optimisation runs through the entire planning, design and build process.
From the initial wireframes and site structure to the design and eventual build, we bring important SEO considerations into every stage.
It’s no longer enough to just publish content on your site in the hope it ranks in the search. Structure and internal linking play a huge part in helping Google to understand your content and what you should be ranking for.
We’ll get your SEO right for launch and then help you to maintain existing ranking and win new keywords that will bring more visitors and more new business enquiries.
We can help you put together a search engine strategy that works within the investment you want to make in it. Whether this is an ongoing campaign or ad-hoc support, we’ll make sure you get the best out of your new site.
Designing websites takes in far more than just the look and feel. It’s vitally important to get the information architecture of your site correct before we start colouring anything in.
Wireframes, prototypes and content planning all influence the design of your site and are equally, if not more important, than what it looks like.
We don’t start on design concepts until we’ve fully explored and planned-out the structure of your pages. Your content and how you want the visitor to use your pages then informs the design of the site.
Everything on the page, what it looks like and how it acts is then there for a reason – this removes decisions made solely on personal preference and avoids superfluous design elements – your website is for your visitors.
Here at Toast, we don’t use any off-the-shelf themes for larger website projects.
You’ll get your own website on your own theme – created just for you from Toast’s own boilerplate theme – a lightweight starter theme that we’ve refined over the last decade.
The benefit of this approach is that it’s ultra lightweight and amazingly fast and we only add in what we need for your site. This helps to keep the final site quick to load and improves your SEO potential.
On top of this, once the project is complete, the theme is yours – we don’t retain ownership of our code or purposefully add complex development that tries to tie us into your site moving forward.
WordPress is open source, and we work to the same ethos. Everything we do remain open and accessible to you.
There’s no point putting time, money and effort into a new website and hosting it on a cheap-and-nasty server.
Most of us spend £40+ per month on a phone contract, we think that trying to host a website for £5 a month is madness.
We only recommend premium hosting for WordPress sites, and we like to look after ones we’ve built.
Getting your site live is 25% of what you need to be doing online.
We can help you with ongoing technical support, Search Engine Optimisation, Content generation, PPC, backlinks and everything else you need to get found and convert.
Our website projects don’t end with go live.
Website projects can be complex so it’s important to know that you are in safe hands.
We manage all our website projects using Basecamp, a cloud-based management app that allows all communication and files to be shared across the whole team.
Progress is managed on a project calendar and to-dos are assigned to the team (that’s both us and you) to make sure every aspect of the project is completed properly and the quality of the new website is assured.
We also use a range of tools to make sending us comments and feedback on your site really easy!
Feeding back on wireframes.
We make a point of only taking on projects that we can complete 100% in-house with our own team. This means no freelancers, outsourcing or off-shore developers.
You’ll deal directly with one of the creative team working on your project – we don’t have silo-based developers at Toast – our digital team are creatively led, so no isolated developers that you can’t talk to directly.
Our team are experienced in all stages of the project – from planning to go-live so you get one point of contact that can answer all your questions.
You’ll find that this has the benefit of making the project run smoothly, with fewer delays and it improves project communications.
Get a quote for your new website
Having a planned, scheduled and effective social media strategy can help to increase your brand’s awareness and reach.
Social mentions can also influence your position in the search results, so it’s important to maintain some form of presence on social media.
Whether we help you to identify the channel that would best work for you or spread content across all channels, we can help you market your websites, products or service across Instagram, Facebook, Twitter and Linkedin (et al).
Once your site is live, the real work starts. If you have a new site, you are going to have to work hard to get it ranking quickly for anything other than very niche keywords.
We provide ongoing SEM and SEO work via a service we call Searchworthy. This is a monthly retainer service that is flexible to suit your needs and investment.
We can produce content for your site, optimise the content you provide and improve the rankings of this content (and your site overall) in the search engines.
We’re committed to helping you improve your site over time, not just building you a new WordPress site and then leaving you to it!
Complete the form below or call us on 01295 266644 to disucss your website. Whether you need a new site or are looking to improve an existing site, we can help!
