Sell the experience, not just the product!
When you are selling luxury goods or services, you can’t afford to get the brochure wrong.
Here at Toast, we have helped our clients create luxury brochure designs to sell everything from widgets to thingy-me-bobs, but some of the very best luxury brochure design has been driven by prestigious brands and exclusive products.
We have helped out clients sell private jets, luxury sports cars and breathtaking yachts. When you are selling at this level you have to appreciate who the reader is and how much competition there is for their time and attention.
Whatever the level of involvement, you cannot fail to make an impression or your efforts will be wasted.
Toast was asked to ensure that every page reflected the highest possible standards, in essence, reflecting the brand values of the product.
Each spread had to engage, excite and inspire using the best aspects of photography, layout and design.
Another example is the work we have done with Kohler UK, where we were helping them to sell luxurious products aimed at those who desire a touch of luxury in their bathrooms or kitchens.
The challenge we faced was to present the extensive ranges they have without losing the fact that each one is exceptional in its own right.
Toast achieved this through making the most of the beautiful photography they had and balancing the aesthetic with the practical needs of finding technical information on the products.
We did this across a range of brochures and folders.
To Put it Plainly:
1. Immersive Storytelling:
Our luxury brochure designs are more than a collection of images and text; they are a narrative that immerses your audience in the world of opulence. Each page unfolds a story, inviting readers to envision themselves as part of an exclusive experience.
2. Sensory Appeal:
We understand that luxury extends beyond the visual. Our brochures incorporate sensory elements, engaging not just sight but touch. From the texture of the paper to the subtle scent of sophistication, every detail is thoughtfully considered.
3. Elegance in Simplicity:
While detailing is crucial, we also appreciate the power of simplicity. Our designs strike a delicate balance, ensuring that every element serves a purpose, guiding the reader seamlessly through the brochure without overwhelming them.
4. Curated Visual Harmony:
- Toast’s design philosophy revolves around creating a visual symphony.
- We carefully curate images that resonate with your brand’s essence.
- The result is a harmonious composition that speaks to the luxurious lifestyle your brand embodies.
4. Personalised Touch:
- Recognising the uniqueness of each luxury offering, our brochures reflect a personalised touch.
- Whether it’s the sleek lines of a sports car or the luxurious interiors of a yacht, we tailor our designs to accentuate the distinctive features that set your brand apart.
5. Emotional Connection:
- Luxury is not just about products; it’s about emotions.
- Our brochures are crafted to evoke emotions that resonate with your target audience.
- We centre your luxury brand design around the feelings people crave with premium products and brands.
- Make people feel including in what you’re showing them.
6. Seamless Brand Integration:
- The mission at Toast goes beyond creating a standalone brochure; it’s about seamlessly integrating your brand into every aspect.
- We ensure that the design, colour palette, and imagery align with your brand identity, reinforcing brand recognition and recall.
7. Timeless Aesthetics:
- Trends may come and go, but luxury is timeless.
- Our designs transcend fleeting fads, embodying enduring aesthetics that withstand the test of time.
- Your brochure becomes a timeless piece that continues to resonate with your audience long after the initial engagement.
8. Interactive Elements:
- In the digital age, interactivity is key.
- Our digital brochures incorporate interactive elements, allowing readers to engage with your brand on a deeper level.
- From clickable links to immersive virtual experiences, we use technology to enhance the overall engagement.
9. Beyond the Brochure:
- Our commitment to crafting experiences extends beyond the confines of a printed brochure.
- We explore innovative avenues, such as augmented reality or exclusive events, to extend the brand experience beyond the pages, leaving an indelible mark on your audience.
"The brand awareness that Toast has of Kohler UK, makes the process much easier and has resulted in two pieces of consumer literature that not only showcase the product portfolio but also the brand itself. The brochures have been received well from our retailers and are a great base from which to grow sales in the UK market."
Channel Manager, Kohler UK & Kohler Daryl
At Toast we understand that when it comes to selling luxury products or services, you need to pay special attention to the details, including:
Layout – make a statement with your Luxury Brochure Design layout.
Photography – a picture is worth a thousand words so choose them well.
Copy – avoid jargon and long-winded text wherever possible.
Finishes – clever use of finishes can make that first impression last.
If you balance all of the above elements, you can create something special that sells the product or service and the brand experience.
If you have a Luxury brochure design job in mind, call us today on 01295 26 66 44 and discuss how Toast can help you achieve more from your design.
My title at Toast is Brand Strategy, but what I do is a lot simpler – I help people solve problems. Sometimes I have to identify that problem, sometimes they know already and want me to just come up with the solution and help them apply it.