Posts by simonbrowne

‘Digital’ and ‘print ready’ PDFs – what are the differences

Digital and print ready PDFs – what are the differences You have had your brochure designed and then the designer supplies you with a digital and ‘print ready’ PDFs, so why have they done this and what is the difference? Being able to tell Digital and Print Ready PDFs apart is key. When creating anything […]

File Formats – Whats What

File Formats – Whats What Ever been confused by what file format to use? Heres a list of different formats and what they can be used for: JPEG Is the most common file format for images. Photos taken on digital cameras and mobile phones will most likely be jpegs. They can be used for printing […]

RGB and CMYK colour formats – does it matter what I use?

RGB and CMYK colour formats – does it matter what I use? RGB and CMYK are colour formats that are used in 2 different fields. RGB CMYK are commonly referred to as ‘screen’ and ‘print’. Toast can help with every aspect of your marketing. Talk To Toast Today. RGB RGB is used for screen […]

Are you looking for a new design agency?

Are you looking for a new design agency? There could be a host of different reasons to look, but what should you look for? When we are approached by a client looking to work with us, we don’t focus on what their previous design agency did wrong but choose to concentrate on how we can […]

Biggest PR challenges in 2018?

What are the biggest PR challenges 2018? Biggest PR challenges 2018? Public Relations professionals appreciate an agency that understands the pressures they are under. The biggest PR challenges in 2018 include: Fake news – thanks to well-known advocates of the term, ‘Fake News’ or facts that you disagree with will continue to impact on professionals […]

Are you planning on improving your marketing & print in 2018?

Are you looking forward to marketing in 2018? Are you confident in the effectiveness of your current marketing materials? As the holiday season comes to a conclusion, thoughts move to the new year and the possible opportunities that 2018 may bring. Are you confident that you are going to achieve the results you want? Would […]

What is building a brand all about?

Building a brand? If you need to create a new brand or rejuvenate a flagging/unsuccessful brand then there is no shortage of articles and advice all saying that you should build you brand but gloss over exactly how! Simply put – Brand building is the combined result of a well thought-out and carefully delivered brand […]

Identify the marketing challenge…

The best creative design agency is one that is as eager to understand the problem, as it is to create the solution. When choosing a creative design agency, you obviously want to make sure that they can deliver creative solutions, but the difference between a good and a great creative agency is the ability to understand the marketing challenge before trying to answer it.

What's your challenge?

Branding workshop for startups, that pay dividends.

Three reasons why you should invest in a Branding workshop and get your strategy right from the very beginning. In the last few years, we have seen an explosion in the number of startups in a whole range of sectors from food and drink through to brand new niche consultancies. This increase has meant that […]

Using a brand workshop to review and re-engage your brand

It has been said that working on your brand “as you go” is like trying to change the tyres on your car while you’re still driving it! Well, it might not be that bad but it certainly isn’t the best way of using a brand workshop to review and reinvent your brand or update your […]

Clever use of Infographics in Annual Report Design

As the audience for Annual Reports broadens the use of Infographics is now more popular than ever as a way of presenting information in a quick, clear and informative format. The clever use of Infographics in annual reports is an ever-growing trend, as the audiences for annual reports grow. The need to make complex and data […]

How do I improve my marketing?

How do I improve my marketing? If you are asking this question then you are ahead of the game of those that think that their marketing can’t be improved. Convention suggests this is where we should sell in Toast but instead we will answer your question. To do this we keep things simple and focus on the most important (we don’t apologise if these seem obvious) questions, which are…

Creative ideas for promotional giveaways

If you go to any conference or trade show then you are more than likely to walk out with at least one branded carrier bag filled to the brim with promotional items. The different types of items available can be staggering, and to be honest a little bewildering – just because you can put your […]

How do I audit my marketing?

Most marketing teams have a whole range of marketing materials; some of it new but most of it will be historic. In some cases pieces will have been created purely to address a short term tactical need but doesn’t necessarily support the overall brand strategy. Different creative teams may have created some with different expectations on brand or corporate styling. However you have got there, there is a feeling of needing to get to grips with what you have but where do you start? Can you be objective?

Find out how

Give your brand, design and marketing a full service

Give your brand, design and marketing a full service: Are you happy with your brand & marketing performance? Are you hitting your targets and achieving your goals? Would you appreciate an impartial opinion and help to Identify & resolve any issues?

Creating brand consistency in Marketing Materials

How to create brand consistency in marketing materials Due to the high level of integration that is now demanded by modern marketing campaigns, it is now obvious that brand consistency is important in your marketing collateral. Brand consistency should be achieved across not only the campaigns but the underlying strategy. So why is […]

We solve marketing problems with design

I am quite regularly asked what Toast Design does and the simple answer is: we solve marketing problems with design. This does throw some people as they were expecting a menu of different design services. We do have a list of services, but that’s not what we do, we use these services to solve problems. […]

Let's solve your problem

How to engage your target audience with effective marketing design

What is your target market and how do you engage with them? Knowing how to engage your target audience with effective marketing collateral design is a perennial challenge. Toast is the perfect partner to help you identify who the target audience is, what profile or persona they reflect and then how best to use this […]

Some helpful tips when creating your next newsletter design

Newsletters have always been the go-to option for marketing design teams that want to update or advise their various audiences. The popularity of this format of marketing material is one of its biggest challenges when creating a new one. The question often lost is how do you make the newsletter engage with your audience? If you […]

Successful product launch – designed for maximum impact

If you are looking for help launch a new product in the market or even just a simple new product launch checklist then read on. The most successful product launch is the one that is prepared well and based around a solid strategy with comprehensive planning, as Benjamin Franklin advised – Failing to plan is […]

What are pop up exhibition stands?

Its a term you have seen used when it comes to exhibitions, but what are they and is it the right exhibition format for you? Pop up display stands consist of a pre-constructed folded down metal frame that ‘pops’ up into place to form a skeleton frame from which you can then attach display graphic panels via magnetic strips. As […]

What is branding?

It involves every aspect of communication you have with customers, staff and other audiences – so what is branding? Here at Toast, we have developed our own unique approach to delivering branding strategies for our client’s products, services and organisations and answer the question: What is Branding? We don’t believe in just making things look […]

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