Posts by: Simon Browne

Simon works on strategy at Toast. He has over 20 years experience in providing strategic insight for companies of all shapes and sizes that need to get to the seed of the idea, concept or direction. He's worked in diverse business development roles for growing and established brands including Lloyds Bank and Zurich.

File Formats – Whats What?

It’s important to choose the right file formats for images to get the best results. However you want your files, you should probably research the formats you need for whatever you want to do with them. To help you make sense of them, we’ve compiled a list of file formats and their various uses. So, […]

Creating brand consistency in Marketing Materials.

Due to the high level of integration that is now demanded by modern marketing campaigns, it is now obvious that brand consistency is important in your marketing collateral. Brand consistency should be achieved across not only the campaigns but the underlying strategy.

What is building a brand all about?

If you need to create a new brand or rejuvenate a flagging/unsuccessful brand then there is no shortage of articles and advice all saying that you should build you brand but gloss over exactly how!

What is branding?

It involves every aspect of communication you have with customers, staff and other audiences – so what is branding?

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