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Welcome to the Toast blog.

As we’re a bunch of creative-types, we have an opinion on pretty much everything.

Our blog is a collection of posts and articles about all things design, marketing, strategy and web. We keep our agency blog updated regularly with fresh content, ideas, and answers to common design and marketing questions.

As a UK-based design agency, Toast can help you with all things creative across branding, print and digital, so if you’ve got a project coming up, we’d love to hear about it.


Point of sale design for beginners

All your hard work has paid off and you’ve secured a spot on the shelves for your new product. Great point of sale design will help your wares stand out from the crowd. Point of sale design (POS design, what is this?) covers a wide range of promotional items designed to make a product or […]

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How to mark up a PDF

We’re a helpful bunch at Toast, so here’s our handy guide on how to mark up a PDF. When we’re working on print or digital documents we usually send proofs as PDFs. It’s a great way to share the work with our clients for review. But what’s the best way to send us feedback?

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Sales posters

How to make your sales posters pop

We look at how Toast helped LifePharm redesign their sales posters. LifePharm® approached us to redesign a range of 10 posters for their sales teams. The posters were to be displayed in offices to help the sales teams quickly identify the range and the unique benefits of each product.

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Improve your website

10 things you can do to improve your website.

If you are working remotely, you can still improve the effectiveness of your website – all you need is an internet connection! Your website is your 24/7 marketing tool, but when we experience unprecedented events that affect all businesses, your website becomes even more important. With most staff working remotely, the nature of search terms […]

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Business as (un)usual

Business as (un)usual

During these unprecedented times, Toast is here to help you with any projects that you need to get done! As we’re a digital business, we’ve been able to get the entire team working from home and connected. We’re able to work on anything you need; from artworking to websites and you can get hold of […]

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Remote working designers.

Our remote working team of designers can help you with any project. Current lockdown and its challenges. #remoteworking The recent lockdown has meant a lot of us are experiencing working remotely from home. Setting up computers and phones to allow you to create your own workspace is one thing but getting things done is a […]

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Why using a magazine design template is a terrible idea for marketing people.

So you need a magazine designed Naturally, it should look great. It has to be completed on a deadline. And if you can get it done at low cost, so much the better. An obvious solution is to do it yourself with a magazine design template. There are loads of them on the internet. And […]

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What is full service design?

A common term used in design circles, we look at what it means ‘Full-service design’ means that the design agency can provide a large range of services. These can range from brochure design to website design. Agencies will differ slightly on what they provide. But you’ll normally find their services on a service page on […]

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Daves Mabs Drawlloween Club

Inktober and Mabs Drawlloween Club 2019

Inktober has become a global event in the illustrator’s calendar since it’s small start back in 2009. This year, Dave, Kati and Simon got involved in the challenge to produce one illustration each day in October, based on a series of prompts for inspiration. Kati and Simon went with the Inktober challenge, whilst Dave did […]

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promote your business with marketing

Rebrand or promote what you’ve already got?

The internet is full of big-budget rebrand success stories, but is a rebrand always the best strategy? There are many reasons why you might want to consider rebranding your company; from simply updating your logo in line with more modern trends to trying to revitalise a brand and open up new markets. It seems like […]

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Digital Marketing services for Food or Drink Brands.

Whether you’re an established brand or just starting out, there’s one place your buyer can always be found; online. With all food and drink brands, the initial focus of any design and strategic work is based around the branding and packaging, but once these stages of your journey are complete, it’s digital marketing that will […]

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Work Experience 2019 – Jess Wilson

We always try to do at least one work experience placement a year at Toast – whilst it can be a challenge as we’re often very busy, it’s a worthwhile exercise to give a student the experience of working in a design agency for a week.  This year we welcomed Jess Wilson from the Warriner […]

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‘Digital’ and ‘print ready’ PDFs – what are the differences    

Digital and print ready PDFs – what are the differences     You have had your brochure designed and then the designer supplies you with a digital and ‘print ready’ PDFs, so why have they done this and what is the difference? Being able to tell Digital and Print Ready PDFs apart is key. When creating anything […]

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File Formats – Whats What

File Formats – Whats What Ever been confused by what file format to use? Heres a list of different formats and what they can be used for: JPEG Is the most common file format for images. Photos taken on digital cameras and mobile phones will most likely be jpegs. They can be used for printing […]

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RGB and CMYK colour formats – does it matter what I use?    

RGB and CMYK colour formats – does it matter what I use?     RGB and CMYK are colour formats that are used in 2 different fields. RGB CMYK are commonly referred to as ‘screen’ and ‘print’. Toast can help with every aspect of your marketing. Talk To Toast Today. RGB RGB is used for screen […]

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White space is your friend

What is white space? Sometimes when we’re working on a brochure for instance, the client notices some white space on the page and feel they need to fill it with something. In their eyes this is wasted space that could be used to insert more information. When this happens we have to explain to them […]

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Specifying colours – from screen to print and how these differ

Specifying colours – from screen to print and how these differ Whether you’re just about to start your design project or in the finalising stages, specifying colours you want can get complicated as there are many systems involved that display the colour you want differently. Why is this and how can you get the best […]

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How do I supply amends to my designer?

How do I supply amends to my designer? You’ve received the first draft of your new brochure from the designer and want to make a few changes. How do you go about giving them amends? Do you have a document you need updating? Talk to Toast Today  Marked up pdf Our preferred method of receiving […]

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What is the difference between a pixel and vector based graphic

What is a pixel or vector based graphic? If you’ve ever briefed a designer to create a promotional brochure for you company they may have asked you for your logo as a vector graphic, but what is this? Firstly we need to define the 2 main formats of how images are digitally created and used […]

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What is the difference between a logo and a brand?

What is the difference between a logo and a brand? Our clients come to us at Toast asking us to design their logo or brand but what is the difference? Logo A logo is a symbol or mark which helps identify a brand, like a human face. There are many different styles of logo, some […]

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High resolution and low-resolution images – what to use and when

High Resolution and Low Resolution images – what to use and when When dealing with brochure designers you might get asked to supply your images as ‘hi-res’. Firstly we need to define what is a high resolution (hi-res) image and a low resolution (low-res) image and what to use and when. So what are High […]

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How can I edit my brochure?

How can I edit my brochure? You brief a design agency to create your company brochure for you. You’re really happy with the results, however, later down the line you need to update some of the information and make edits. How do I edit my brochure? Option one You can go back to your designer […]

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What are crops marks and bleed, do I need them?

What are crops marks and bleed, do I need them? When sending artwork to a printer you might get a response from them that they need the artwork to include crop marks and bleed. So what do they mean and why do you need to add them? Crop marks These are small black lines or […]

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Purchasing images and licensing implications

Purchasing images and licensing implications So you’ve instructed a designer to create an engaging brochure for your company but don’t have any images you can provide them because you simply don’t have any or the ones you have are not suitable for print (hi-res). This is when stock image sites can come in handy if […]

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Large and multiple files, how do I send these to my designer?

Send the right types of file to your designers. When working with a designer on your latest brochure, you will probably need to send them multiple and or large image files. How can you do this without clogging up yours and their email accounts with Large Multiple Files? There are several ways you can do […]

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Full service design agency

Are you looking for a new design agency?

Are you looking for a new design agency? There could be a host of different reasons to look, but what should you look for? When we are approached by a client looking to work with us, we don’t focus on what their previous design agency did wrong but choose to concentrate on how we can […]

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Biggest PR challenges in 2018?

What are the biggest PR challenges 2018? Biggest PR challenges 2018?  Public Relations professionals appreciate an agency that understands the pressures they are under. The biggest PR challenges in 2018 include: Fake news – thanks to well-known advocates of the term, ‘Fake News’ or facts that you disagree with will continue to impact on professionals […]

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Are you planning on improving your marketing & print?

Are you looking forward to marketing in the coming year? Are you confident in the effectiveness of your current marketing materials? As the holiday season comes to a conclusion, thoughts move to the new year and the possible opportunities that the year may bring. Are you confident that you are going to achieve the results […]

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Improve your hosting

How much should you spend on hosting?

Hosting charges are often an interesting debate. With so many hosting companies to choose from, how do you pick what’s best for your site? If you are looking to improve the performance of your website, your hosting is the first place to start. Most businesses will tell you that their website is a crucial part […]

Improve your hosting, improve your site
Brand consistency

The importance of brand consistency

A successful brand is one that has considered all aspects of how engages with its customer and brand consistency is vital in this day and age. So what is brand consistency? Your customers have never had as many chances to interact with your brand as they do today. Gone are the days when a customer […]

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2022 - Celebrating 25 years of Toast ★