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The Toast design blog

As a bunch of creative types, we have an opinion on pretty much everything

 

Our blog is a collection of posts and articles about all things design, marketing, strategy and web. We keep our agency blog updated regularly with fresh content, ideas, and answers to common design and marketing questions.

As a UK-based design agency, Toast can help you with all things creative across branding, print and digital, so if you’ve got a project coming up, we’d love to hear about it and provide you with a quote to create something amazing.

What 25 years in design taught us about resilience.

What 25 years in design taught us about resilience.

Twenty five years in design has taught us that resilience comes from clear thinking, strong briefs, user focus and consistent brand work. Here, Toast shares the practical lessons that help design agencies adapt, solve problems and keep delivering work that supports long term business growth.

Breathing life into tired brands

Breathing life into tired brands.

A tired brand does not always need a full rebrand. A careful brand refresh can improve consistency, sharpen messaging, update visual assets and help the business feel more relevant without losing the recognition it has already built.

How to judge quality in graphic design.

How to judge quality in graphic design

Professional graphic design is not purely about aesthetics. While visual style plays a role, good design is ultimately defined by how effectively it communicates and performs.

Quality design combines creativity with clarity, structure and purpose. These elements provide more reliable ways to judge whether a design is truly effective.

What clients misunderstand about design consultancy

What clients misunderstand about design consultancy

That might mean asking hard questions. It might mean scrapping the brief and starting over. It might mean fewer deliverables than you hoped for. But it also means better outcomes. More clarity. A stronger brand. Less waste. You’re not just buying creative, you’re buying confidence that it’s the right creative.

point-of-sale-design

Point of sale design

All your hard work has paid off and you’ve secured a spot on the shelves for your new product. Great point of sale design will help your wares stand out from the crowd.

edit brochure

How can I edit my brochure?

You brief a design agency to create your company brochure for you. You’re really happy with the results, however, later down the line you need to update some of the information and make edits. How do I edit my brochure?

Design example of an impact report

Different formats for brochures

Using different formats for brochures can really make them stand out. Just because it’s a brochure, it doesn’t mean that it has to be A4. We’ve designed 100s of brochures – below are a few of the non-standard brochure designs we’ve produced.

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Graphic design support

We’re not a small agency, and that makes us perfect for larger clients that have a need for full-on graphic design support that’s quick and won’t let you down.

Moving to WordPress

WordPress for small businesses

While the platform is perfectly at home as a CMS for many enterprise-level businesses, it’s also a perfect starting point for any small business site – it provides a rock-solid platform, allows you to manage your own content and can be scaled up as your online marketing grows.

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