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Welcome to the Toast blog.

As we’re a bunch of creative-types, we have an opinon on pretty much everything.

Our blog is a collection of posts and articles about all things design, marketing, strategy and web. We keep our agency blog updated regularily with fresh content, ideas, and answers to common design and marketing questions.

As a UK-based design agency, Toast can help you with all things creative across branding, print and digital, so if you’ve got a project coming up, we’d love to hear about it.



Full service design agency

Are you looking for a new design agency?

Are you looking for a new design agency? There could be a host of different reasons to look, but what should you look for? When we are approached by a client looking to work with us, we don’t focus on what their previous design agency did wrong but choose to concentrate on how we can […]

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Biggest PR challenges in 2018?

Biggest PR challenges 2018? We are coming to the end of the first quarter of 2018 and some of the most pressing issues from 2017 have pursued us into the new year. Public Relations professionals appreciate an agency that understands the pressures they are under. The biggest PR challenges in 2018 include: Fake news – […]

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Toast Design

Are you planning on improving your marketing & print in 2018?

Are you looking forward to marketing in 2018? Are you confident in the effectiveness of your current marketing materials? As the holiday season comes to a conclusion, thoughts move to the new year and the possible opportunities that 2018 may bring. Are you confident that you are going to achieve the results you want? Would […]

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Improve your hosting

How much should you spend on hosting?

Hosting charges are often an interesting debate. With so many hosting companies to choose from, how do you pick what’s best for your site? If you are looking to improve the performance of your website, your hosting is the first place to start. Most businesses will tell you that their website is a crucial part […]

Improve your hosting, improve your site
Brand consistency

The importance of brand consistency

A successful brand is one that has considered all aspects of how engages with its customer and brand consistency is vital in this day and age. So what is brand consistency? Your customers have never had as many chances to interact with your brand as they do today. Gone are the days where a customer […]

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Improve your site speed with managed hosting

Improve your site speed with managed hosting

Site speed is one of the most important factors in getting ranked in Google. If your site is slow it will have a direct impact on your rankings. If your site isn’t as quick as you think it should be, we can improve your site speed with managed hosting. We know that trying to improve […]

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Website planning site build

Website planning – the stages of a website project

If you are thinking about getting a new website, read on to find out how a good website planning process will make it more effective. Web design and build can be quite complicated. It’s very important to plan your site way before you get involved in any design or build – this will help to […]

More about website planning

Why sketchbooks are important when applying for design jobs

If you’re a design student or currently looking for your first design job,  sketchbooks can make all the difference at an interview. As designers, we all have portfolios of what we consider to be our best work – we should also have sketchbooks full of our ideas. We know to put the best bits at […]

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interactive brochure design

Interactive brochures

Toast can create or convert any professionally designed brochure into an interactive format that can be used across digital channels. If you go through the time and effort to plan and create a brochure then it makes commercial sense to get the most out of the process. You want to be able to share that brochure electronically as well as in hard copy. 

More about interactive brochures
Branding Tunerfish Luglocks

Branding and Packaging Tunerfish Luglocks

Tuner Fish lug locks are an essential bit of kit used by professional drummers worldwide to keep their drums in tune. Designed by drum designer Mike Bigwood and professional drummer Mark Richardson of the band Skunk Anansie. They designed and manufactured the Tuner Fish Lug Lock after Mark had tried every available lug lock on […]

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Why your business needs a branding agency.

Working with a branding agency can make a real difference to the success of your product or service. It’s a well-known fact; businesses that invest in design are more successful.  Working with a branding company should be seen as an essential service. Start-up businesses can use a branding agency to get the best start in […]

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Building your brand

What is building a brand all about?

Building a brand? If you need to create a new brand or rejuvenate a flagging/unsuccessful brand then there is no shortage of articles and advice all saying that you should build you brand but gloss over exactly how! Simply put – Brand building is the combined result of a well thought-out and carefully delivered brand […]

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Kombucha Drink Branding by Toast Design

New Kombucha Drink Branding & Packaging Design

Toast have recently completed the branding and drink packaging design for a new brand on the market, The Kombucha Tea Co. Kombucha is a healthy alternative to fizzy drinks, packed full of probiotics, antioxidants and vitamins, so there are lots of health benefits, and it’s great for the immune system. It originated in China around […]

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Brand Workshop

Planning your WordPress website

How you plan your new website is crucial to make it work hard and win you new business.  It’s often said that planning, designing and building a new website is only 25% of what you should be doing online. That means, even once you’ve got your shiny new website live, you still have three times […]

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Rebranding baby food with Goodness Gracious Foods

Toast recently collaborated with Goodness Gracious Foods to complete a total rebranding of their range of baby foods. The branding team at Toast win opportunities to work on a wide variety of projects and were excited when Goodness Gracious Foods approached us to work on a rebranding project in a new and exciting sector.  As we started speaking to […]

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Identify the marketing challenge…

The best creative design agency is one that is as eager to understand the problem, as it is to create the solution. When choosing a creative design agency, you obviously want to make sure that they can deliver creative solutions, but the difference between a good and a great creative agency is the ability to understand the marketing challenge before trying to answer it.

What's your challenge?
Brand vs Logo

Brand vs. Logo. What’s the difference?

What’s the difference between a brand and a logo? Brand versus Logo? These days the two are often mixed-up, even by designers, with the word ‘brand’ incorrectly used for a few different meanings, we’ll try to set the record straight. A new business enquiry that we often receive here at Toast is “I’m looking for […]

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Fundraising brochure design

Fundraising brochure design

Toast redesigned the layout and typography of this fundraising brochure whilst keeping a unique size of the brochure. More room was made available for images and an infographic was created to illustrate the key facts.

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The benefits of sketching

Sketching is a vital part of the design process with lots of benefits. The design process that we follow here at Toast design agency is one that we have developed over the last 20 years, allowing us to achieve the best possible result for each project that we work on. Our process is fluid and flexible […]

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What's your brand story

What’s your brand story?

A compelling brand story is now seen as an essential element for all brands, both large and small. First of all, what is a brand story? It’s not a narrative that you read out in a presentation, and it’s not the copy written about your brand on your website or the text in your product […]

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Brand Workshop

Branding workshop for startups, that pay dividends.

Three reasons why you should invest in a Branding workshop and get your strategy right from the very beginning. In the last few years, we have seen an explosion in the number of startups in a whole range of sectors from food and drink through to brand new niche consultancies. This increase has meant that […]

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Artisan Kitchen branding and packaging

Artisan Kitchen branding and packaging

Branding and Packaging Design for a foodie startup. The Artisan Kitchen produce Award-winning Preserves, Jams and Marmalades in the heart of Gloucester. The requirement was to develop the existing logo, create a brand styling for labels and packaging. Toast developed the existing logo so it was more legible and stronger on the label. We created […]

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Creative design agency

14 ways a creative design agency can add value to your business

Do you need the help of a creative design agency? If you’ve been handling all of your marketing, design and web presence in-house so far, it can seem like a huge jump to be joining forces with another company. If you (or your financial department) still need to be persuaded to get a new creative […]

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Working with a design consultancy

Design consultancy – the benefits of working with a larger agency

When your design ambitions outgrow freelancer capabilities, it’s time to bring in some extra creative clout to push your business forward; you need the benefits of working with a design consultancy.

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The Restaurant Man with Russell Norman

Toast and The Restaurant Man

Back in October 2013, Toast were approached by Twenty Twenty Television who were filming a new BBC programme with restaurateur Russell Norman, the man behind Polpo, who we’re big fans of. The show that they were filming follows Russell helping and advising six different couples in realising their dream of setting up a restaurant, and […]

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13 Tips to help Choose Between Graphic Design Agencies

13 Tips to Help Choose Between Graphic Design Agencies

Choosing the right graphic design agency is an important first step in creating an ongoing and profitable relationship.

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What is Hubspot

Hubspot integrates all your inbound marketing activities on one platform Hubspot is a powerful Inbound marketing tool that helps you to attract, convert, close and delights your customers. Talk to Toast Design a leading UK Hubspot Partner. Toast are a UK Hubspot partner – but we don’t just implement HubSpot for clients! We use HubSpot […]

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Re-engage your brand

Using a brand workshop to review and re-engage your brand

It has been said that working on your brand “as you go” is like trying to change the tyres on your car while you’re still driving it! Well, it might not be that bad but it certainly isn’t the best way of using a brand workshop to review and reinvent your brand or update your […]

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Clever use of Infographics in Annual Report Design

As the audience for Annual Reports broadens the use of Infographics is now more popular than ever as a way of presenting information in a quick, clear and informative format.  The clever use of Infographics in annual reports is an ever-growing trend, as the audiences for annual reports grow. The need to make complex and data […]

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Moving WordPress to a new theme

We quite often get asked to quote for moving WordPress to a new theme. Depending on how complicated your site build is, this can be an easy or complicated task! So you’ve been working on your website for 12 months, adding new content, optimising pages and promoting via social media. The site looks great, but […]

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