All businesses rely on other companies for various products and services. Firms have to pay energy companies for gas and electricity supplies. They also need the expertise of IT providers to ensure their computers are operational. And logistics service providers make sure customers gets their orders shipped on time.
B2B relationships are just as important as ones with customers. Other businesses offer an important role in the supply chain. One surprising fact is how some people change their service providers on a regular basis.
Some businesses use different design agencies on a per-project basis, for example. There are many reasons behind such decisions. But, it always makes more sense to forge a long-term relationship with just one design agency. Here’s why:
Your costs could be lower
One of the factors that influence a company’s decision to use other agencies is the price. They feel they could get a better deal elsewhere. But, what they don’t realise is they can enjoy attractive pricing by using the same agency for the longer term.
As with any business, design agencies offer flexible pricing to long-term customers. It makes sense because the cost to get new clients will be higher than the discount to existing ones.
It’s easier to communicate your needs
When you decide to use a new design agency, you have to invest a lot of time explaining what you want. By using an existing one, they will know what you like and dislike. How you like to work, what your targets and goals are etc. This makes long term agencies more efficient and quicker at providing solutions.
One advantage existing agencies have over new ones is understanding their client’s market. They won’t have to spend time researching the market and coming up with new strategies. Existing providers know what works in the market and what doesn’t.
You already know your contacts in the design agency
When you approach a new design agency, you need to know who to contact. It’s important to learn the names of the people managing your project.
People that use existing design agencies will already be familiar with their contacts. That means there’s no need to spend ages searching for contact details in contracts or emails.
You will get better results
When using a different agency for a new project, there’s a danger they won’t create their best work for you. Why? Part of the reason, as outlined above, is that the understanding isn’t there, it takes time and it’s a worthwhile investment.
But, the other is down to personal preferences and styles. If you work with a design agency for a long period, one thing will happen. Your designers will know the kinds of things you love and hate.
As a result, you will always get top-quality results. If you work with new design agencies all the time, consistency is a battle and major revisions become a part of life! You can save time by sticking with a design agency that knows what you want and how to deliver it, making your life easier.
You streamline your supply chain
Last, but not least, your supply chain becomes more efficient. You have one design agency that you can trust with your needs. That gives you more time to concentrate on other areas of your business.
At Toast, we’re proud to say that we’ve built long-term relationships with many of our clients, some for over 10 years. We’ve shared their successes and challenges along the way, and these relationships stay strong, we’re in it for the long term.
Looking for the ideal long-term design agency?
If you would like to find out what we could do for you. Get in touch, we’d love to hear from you!
Call us today on 01295 26 66 44 or submit your details here.
I’m the creative director at Toast, I look after our client’s design assets to ensure that everything we create for them looks how it should, works hard and is effective. I’m also involved in brand strategy and brand creation and I love getting involved with a brand as early as possible to bring those great ideas from the start. I encourage our designers to develop their skill sets and their craft, from idea generation to sketching before working on the mac.