Toast's articles about marketing, working with marketers and creativity.

How to use ChatGPT as a copywriting tool.

If you’re a half-decent writer, AI shouldn’t be stealing your job.

Categorised: Marketing | Tags: How to & tips
Posted by Kelly Dudley.
Last updated: May 1, 2025

Do fliers still work as a marketing tool in the digital age?

There is a presumption that if a marketing promotion is not ‘digital,’ it is redundant or backward thinking.

Categorised: Marketing | Tags: Digital
Posted by Simon Browne.
Last updated: March 4, 2025

How has commissioning a design agency changed?

Everything changes, but the rate of change in how design agencies are commissioned has been incredible over the last few years.

Categorised: Marketing
Posted by Simon Browne.
Last updated: March 6, 2025

10 examples of amazing infographics.

We love magically compressing large volumes of information into a simple, effective graphic. Despite our neverending thirst for knowledge, humans actually have an average attention span of 8.25 seconds

Categorised: Marketing
Posted by Kelly Dudley.
Last updated: January 15, 2024

How to use social media to market your business.

We know Grandma is on there because she keeps tagging us in posts about lost dogs at the other end of the country.

Categorised: Marketing | Tags: Digital, How to & tips
Posted by Kelly Dudley.
Last updated: January 3, 2024

7 ideas for a new leaflet design.

In this increasingly digital landscape, we believe there’s still a space for great leaflets that connect with new and existing customers.

Categorised: Marketing | Tags: Ideas
Posted by Kelly Dudley.
Last updated: March 12, 2025

How to make your sales posters pop.

LifePharm® approached us to redesign a range of 10 posters for their sales teams. The posters were to be displayed in offices to help the sales teams quickly identify the range and the unique benefits of each product.

Categorised: Marketing | Tags: How to & tips, Promotional
Posted by Mark Williams.
Last updated: January 15, 2024

Are you planning on improving your marketing & print?

Are you confident in the effectiveness of your current marketing materials?

Categorised: Marketing | Tags: How to & tips
Posted by Simon Browne.
Last updated: May 1, 2025

Rolling out a new “bigger” brand across all marketing materials.

Creating brands can be fun and we have taken a much-used phrase “can you make our logo bigger” (heard a lot in the design industry).

Categorised: Marketing
Posted by Mark Williams.
Last updated: May 1, 2025

Looking to create marketing materials that are integrated and on brand?

Consistent and coordinated marketing materials project a clear and uniform message.

Categorised: Marketing | Tags: How to & tips
Posted by Mark Williams.
Last updated: May 1, 2025

What are pop up exhibition stands?

Its a term you have seen used when it comes to exhibitions, but what are they and is it the right exhibition format for you?

Categorised: Marketing
Posted by Simon Browne.
Last updated: January 15, 2024

Creative ideas for promotional giveaways.

Everyone wants a bag of goodies after leaving an event.

Categorised: Marketing | Tags: Ideas
Posted by Simon Browne.
Last updated: March 12, 2025

How to engage your target audience with effective marketing design.

What is your target market and how do you engage with them?

Categorised: Marketing | Tags: How to & tips
Posted by Simon Browne.
Last updated: January 4, 2024

Creating brand consistency in Marketing Materials.

Due to the high level of integration that is now demanded by modern marketing campaigns, it is now obvious that brand consistency is important in your marketing collateral. Brand consistency should be achieved across not only the campaigns but the underlying strategy.

Categorised: Marketing | Tags: How to & tips
Posted by Simon Browne.
Last updated: February 27, 2025

Marketing.

Marketing articles relating to design and creative services.