There is a presumption that if a marketing promotion is not ‘digital,’ it is redundant or backward thinking.
We love magically compressing large volumes of information into a simple, effective graphic. Despite our neverending thirst for knowledge, humans actually have an average attention span of 8.25 seconds
We know Grandma is on there because she keeps tagging us in posts about lost dogs at the other end of the country.
LifePharm® approached us to redesign a range of 10 posters for their sales teams. The posters were to be displayed in offices to help the sales teams quickly identify the range and the unique benefits of each product.
Are you confident in the effectiveness of your current marketing materials?
Creating brands can be fun and we have taken a much-used phrase “can you make our logo bigger” (heard a lot in the design industry).
Consistent and coordinated marketing materials project a clear and uniform message.
What is your target market and how do you engage with them?
Due to the high level of integration that is now demanded by modern marketing campaigns, it is now obvious that brand consistency is important in your marketing collateral. Brand consistency should be achieved across not only the campaigns but the underlying strategy.