Branding and Packaging Tunerfish Luglocks

Tuner Fish lug locks are an essential bit of kit used by professional drummers worldwide to keep their drums in tune.

Designed by drum designer Mike Bigwood and professional drummer Mark Richardson of the band Skunk Anansie.

They designed and manufactured the Tuner Fish Lug Lock after Mark had tried every available lug lock on the market and finding that none of them worked well for any length of time. The end result is that Tuner Fish really do work and professional drummers have taken notice – part down to the effective branding design from Toast.

What we did

Tuner Fish were ready for a re-brand, to capture the potential market and really sell this great product. Working with the Tuner Fish team, we created a brand that is attractive to the target audience and reflects that of a professional and unique product. The new branding has been applied to packaging, point-of -sale, promotional material and an eCommerce website.

Since launching the rebranded products at the London Drum Show in October 2013, they have seen a good uplift in sales and Tuner Fish being stocked by new retailers on both sides of the Atlantic.

Find out more about Tuner Fish lug locks here – tunerfishluglocks.com – a Toast designed site.

Branding and Packaging design that gets your products noticed.

If you have a branding and packaging design project in mind then we love to hear from you! Call us today on 01295 26 66 44 and discuss how Toast can help you achieve your objectives.

Written by.

David Foreman

Dave is Toast’s Managing Director and also heads up the digital team. He’s been a designer, illustrator and WordPress designer/developer for over 25 years and has worked on various projects across many industry sectors. Dave’s primary area of focus nowadays is website planning, design and UX, SEO and website optimisation, which makes a real positive difference to businesses bottom lines.