Branding and Packaging Tunerfish Luglocks.

Tuner Fish lug locks are an essential bit of kit used by professional drummers worldwide to keep their drums in tune.

Designed by drum designer Mike Bigwood and professional drummer Mark Richardson of the band Skunk Anansie.

They designed and manufactured the Tuner Fish Lug Lock after Mark had tried every available lug lock on the market and finding that none of them worked well for any length of time. The end result is that Tuner Fish really do work and professional drummers have taken notice – part down to the effective branding design from Toast.

Branding Tunerfish Luglocks Branding Tunerfish Luglocks

What we did

Tuner Fish were ready for a re-brand, to capture the potential market and really sell this great product. Working with the Tuner Fish team, we created a brand that is attractive to the target audience and reflects that of a professional and unique product. The new branding has been applied to packaging, point-of -sale, promotional material and an eCommerce website.

Since launching the rebranded products at the London Drum Show in October 2013, they have seen a good uplift in sales and Tuner Fish being stocked by new retailers on both sides of the Atlantic.

Find out more about Tuner Fish lug locks here – – a Toast designed site.

Branding and Packaging design that gets your products noticed.

If you have a branding and packaging design project in mind then we love to hear from you! Call us today on 01295 26 66 44 and discuss how Toast can help you achieve your objectives.

David Foreman

David Foreman

Dave is the MD at Toast and has been working on branding, creative and web development projects for over 25 years. He's a founding member of Toast and enjoys a good rant.