Following these rules will help to create a folder that works for you. Let’s take a look at these in a little more detail.
1. The purpose
Will the pocket folder be a sales tool or just a container to send various items of literature in the post? Either way, the folder needs to work for its intended purpose. If it’s a sales tool, then more time and budget should be allowed to ensure this looks good and clearly defines and promotes your products or services, even more so if it’s for a luxury product or service. This can be achieved by using:
unusual formats – sizes and folding
mechanical devices – such as clasps, clips, bands and ties
If the pocket folder is more of a branded container for other literature, then a template-based format would be suitable and more cost-effective.
2. Size = contents and capacity
If you have items you want to insert into a pocket folder, then the folder must be big enough to contain the largest item. The number of items you want to include and their thickness will determine the folder’s capacity (space needed in the pocket itself) and if any special folding or mechanisms are required to ensure the items don’t slip out.
For a more unique pocket folder design, you must start from scratch with a concept/idea determining the format, size and look.
3. How you use the pocket folder
If you are tailoring the content (using specific items for particular viewers), then you must allow for the maximum amount of items that could be used to ensure you don’t run out of room. If the customer/client will use the pocket folder daily, then a simple, robust format is needed to avoid ripping or damage due to overly complex folds or finishes. If you intend to hand these out to clients/customers at a show or event, an easy, portable format/size is best, as people don’t want to carry bulky folders all day.
4. Is the pocket folder design on-brand
Creating a coherent pocket folder design will look good and help the recipient understand who the folder is from and what the folder is for. Certain companies have brand guidelines that must be followed to ensure the pocket folder design not only works as a stand-alone marketing tool but also enhances and promotes the brand.
If you’re looking for a new agency to create your pocket folder design, contact us, and one of our team will be able to talk to you about how we can create something fantastic.
If you want to discuss or get a quote for your next pocket folder project - Get in Touch.
Toast is a full-service design agency, we work with clients on everything from business card design to WordPress websites.
If you need a quote for an upcoming project, call us on 01295 266644 or complete the form and we'll get in touch.
I’m the Production Director at Toast, I manage and organise our client’s work through the design studio, ensuring deadlines are met and within budget. I also account manage several of our larger clients, working closely with them to evolve processes, look at new opportunities and advise them on the most effective way of creating and producing their marketing materials. I’m also the finance director and manage any financial issues at Toast.