Posts by Adam Buttress

How to measure brand value and prove your branding ROI

Learn practical methods for brand measurement and ROI tracking. Discover metrics, tools, and frameworks to prove the commercial value of your brand investment.

The hardest thing about designing for heritage brands

If a brand does not evolve, it can become less relevant. It may struggle to connect with new audiences or compete in changing markets. The challenge is not whether to change. It is about changing without losing what matters.

Why good photography is part of your marketing engine

Images are often the first thing a customer sees. They shape initial perception before any text is read. Despite this, photography is frequently treated as decoration rather than a core part of communication.

Why some rebrands fail and others succeed

Growth changes the organisation’s shape. New markets open. Services evolve. What once felt clear can begin to feel outdated or inconsistent.

What customers get wrong about price vs value in design.

Judging design solely on cost overlooks its capacity to create lasting value.

When organisations recognise this difference, they make better decisions. They invest in both thinking and execution. They prioritise clarity, consistency and strategic alignment.

How to audit a brand before you redesign it

An audit creates clarity before creativity. It replaces assumption with evidence. It helps you identify whether the issue is visual, strategic or operational.

Why Professional Logo and Brand Design Is Essential for Business Success

At Toast, we offer comprehensive logo and brand design services to help businesses like yours define their visual identity and communicate their values clearly and effectively.

5 tips for rebranding success

Rebranding your business is not a decision that is undertaken lightly. It’s a huge commitment of time and resources, and if not done correctly, it can have dire consequences for your company’s future.