A new breed of online graphic design agencies has appeared offering an unlimited design service that promises a lot. Can they deliver?
If you are looking for a new design agency and searching on the internet then you have no doubt seen a growing number of sites offering unlimited graphic design services, so how unlimited are they?
Unlimited design services by another name.
Subscription design services have been around for years to a greater or lesser extent, depending on your point of view.
Many clients have on-demand graphic design services or contracted design agencies, some have prepaid for time and use it up as they go along, like a pay as you go service or a design retainer.
Recently one form of subscription service has been given a little bit of a rebrand and is being promoted as unlimited design or unlimited graphic design UK.
Small Print and Caveats.
It sounds great, pay a monthly fee and get unrestricted access to designers for anything.
The perfect solution for any company or organisation that has regular work that needs to be completed quickly and efficiently.
Is it unrestricted?
Many of these services have rules on access often reserving access and immediate response for Priority accounts (who pay more)
Can they really do anything?
If you look a little deeper then you can see that some items are not covered, and bigger more complex jobs are reserved for Priority accounts or individual costings.
How quick is quick?
Like gaining quick access, turnaround is often reserved for Priority accounts.
If you cannot gain quick access and turnaround is not as prompt as it could be, would suggest that you are not getting the best out of the process.
I guess time will tell and we shall see if unlimited design services are the future.
Do your research.
Before you opt for an unlimited design agency, it’s best to do some research and get answers to questions like:
- Is this a one-person band trying to look like a large agency?
- What is the company turnover and how long have they been trading?
Simply look up the company on Companies House in the UK, check out their most recent Accounts, and this will show you their turnover and the number of employees working for them.
If it’s just one or two people, the chances that you are going to get unlimited design are rather slim.
The best service is the one that works.
The best unlimited graphic design service is one that benefits both the client and the customer alike.
One that is transparent and doesn’t have any misleading statements or promises it can’t keep.
Toast has put this at the heart of the design subscription service we offer, we built it with our client’s needs in mind and realistic service delivery that adds value to the process.
Rather than farming work out to freelancers who all compete with each other for the work, Toast does things 100% in-house.
This means you get to know your creative team and can phone them anytime – the whole agency gets to know you, your brand and your team.
Find out more about our design subscription here.
My title at Toast is Brand Strategy, but what I do is a lot simpler – I help people solve problems. Sometimes I have to identify that problem, sometimes they know already and want me to just come up with the solution and help them apply it.