Posts by Chris Tymon
I’m the creative director at Toast, I look after our client’s design assets to ensure that everything we create for them looks how it should, works hard and is effective. I’m also involved in brand strategy and brand creation and I love getting involved with a brand as early as possible to bring those great ideas from the start. I encourage our designers to develop their skill sets and their craft, from idea generation to sketching before working on the mac.
The importance of brand consistency
A successful brand is one that has considered all aspects of how engages with its customer and brand consistency is vital in this day and age. So what is brand consistency? Your customers have never had as many chances to interact with your brand as they do today. Gone are the days when a customer […]
Read moreNew Kombucha Drink Branding & Packaging Design
Toast has recently completed the branding and drink packaging design for a new brand on the market, The Kombucha Tea Co. Kombucha is a healthy alternative to fizzy drinks, packed full of probiotics, antioxidants and vitamins, so there are lots of health benefits, and it’s great for the immune system. It originated in China around […]
Read moreRebranding baby food with Goodness Gracious Foods
Toast recently collaborated with Goodness Gracious Foods to complete a total rebranding of their range of baby foods. The branding team at Toast win opportunities to work on a wide variety of projects and were excited when Goodness Gracious Foods approached us to work on a rebranding project in a new and exciting sector. As we started speaking to […]
Read moreBrand vs. Logo. What’s the difference?
What’s the difference between a brand and a logo? Brand versus Logo? These days the two are often mixed-up, even by designers, with the word ‘brand’ incorrectly used for a few different meanings, we’ll try to set the record straight. A new business enquiry that we often receive here at Toast is “I’m looking for […]
Read moreThe benefits of sketching
Sketching is a vital part of the design process with lots of benefits. The design process that we follow here at Toast design agency is one that we have developed over the last 20 years, allowing us to achieve the best possible result for each project that we work on. Our process is fluid and flexible […]
Read moreWhat’s your brand story?
A compelling brand story is now seen as an essential element for all brands, both large and small. First of all, what is a brand story? It’s not a narrative that you read out in a presentation, and it’s not the copy written about your brand on your website or the text in your product […]
Read moreToast and The Restaurant Man
Back in October 2013, Toast was approached by Twenty Twenty Television who were filming a new BBC programme with restaurateur Russell Norman, the man behind Polpo, who we’re big fans of. The show that they were filming follows Russell helping and advising six different couples in realising their dream of setting up a restaurant and […]
Read moreOxfordshire Design Agency for Marketing Professionals
Marketing professionals have enough stresses and pressures on them without their design agency causing more. Toast is a full-service Oxfordshire design and marketing agency and we truly appreciate the various demands put on hard working marketing teams and we’ve evolved our offering to reflect this. We understand that busy marketers do not want (or have […]
Read moreLogo & Brand Design for Startup Businesses
Creating an effective logo and brand identity for a startup business is vital to it’s success.
More about startup logosHachacha Curry Branding and Packaging made by Toast
Bursting on to the Asian food scene soon, Hachacha brings an innovative answer to cooking a traditional Indian dish – in half the time. With tasty branding and packaging created at Toast.
Read moreHow designers and marketers can work better together.
It’s no secret that design and marketing go hand in hand. Marketers understand that their business clients need a design agency to help with their campaign. However, it’s often the case that marketers see design in the wrong way. They see it as something they need to buy as quickly and as cheaply as possible.
Read moreWhy design-led businesses benefit from using a full-service design agency.
Design-led businesses are becoming more and more popular every day. Companies realise how important design can be to business. It can bring lots of benefits and lead to more sustainable success. A design-led business puts an emphasis on design and makes it the main focus of everything they do.
Read moreTen things Marketers should look for from a full-service design agency.
There are loads of marketers that buy designs from various design agencies, big or small. But, how can a marketer know that they’re getting the best service possible? We’ve used our experience to come up with ten things that marketers should look for in a design agency:
Read moreThe benefits of a long-term relationship with a design agency
All businesses rely on other companies for various products and services. Firms have to pay energy companies for gas and electricity supplies. They also need the expertise of IT providers to ensure their computers are operational. And logistics service providers make sure customers gets their orders shipped on time.
Read moreLaunching a new food product
If so, you’re about to embark on an exciting adventure into one of the most fast-paced and rewarding industries out there. We could be the perfect partner to help you launch your new food product. In 2021, the size of the UK grocery market stood at around 212 billion British pounds. The market has been […]
We can help youMarketing Food Products
How to get your food products noticed, you’ve worked hard to develop a great tasting product, but how do you now get your product noticed and sell? – A clear brand identity is key.
Market your productCreating great food packaging design
Based on our experience, we have put together 10 tips that we help you to create great and effective food packaging design for your product.
Packaging designKey tips for great food label design for food and drink products
There are currently around 10,000 new food and drink products introduced in the UK each year. So what do you need to do to ensure that your new product gets noticed, or your existing product doesn’t get lost under the raft of newcomers?
Well designed, clear and consistent food label design is key.
Get some tipsThe key stages of great logo design
Here at Toast Design we have developed a unique 5 Stage process for creating great logo design.
More about logo designCreating Effective Logo Design
There are lots of opinion pieces on logo design and it can be rather confusing, but with over the last 15 years experience working with many businesses we have put together a guide to creating effective logo design.
Effective logo designBranding tips for artisan food producers
We’ve worked with a few food brands recently, all of which can be classed as artisan food producers, and there are two things that they all have in common….
Read our branding tipsA taste for food brand design
I have a real passion for working with foodie brands, particular the artisan, smaller companies that really care about what they’re producing and have a passion for it.
More about food brand design