Posts by chris tymon

The importance of brand consistency

A successful brand is one that has considered all aspects of how engages with its customer and brand consistency is vital in this day and age. So what is brand consistency? Your customers have never had as many chances to interact with your brand as they do today. Gone are the days when a customer […]

New Kombucha Drink Branding & Packaging Design

Toast has recently completed the branding and drink packaging design for a new brand on the market, The Kombucha Tea Co. Kombucha is a healthy alternative to fizzy drinks, packed full of probiotics, antioxidants and vitamins, so there are lots of health benefits, and it’s great for the immune system. It originated in China around […]

Rebranding baby food with Goodness Gracious Foods

Toast recently collaborated with Goodness Gracious Foods to complete a total rebranding of their range of baby foods. The branding team at Toast win opportunities to work on a wide variety of projects and were excited when Goodness Gracious Foods approached us to work on a rebranding project in a new and exciting sector.  As we started speaking to […]

Brand vs. Logo. What’s the difference?

What’s the difference between a brand and a logo? Brand versus Logo? These days the two are often mixed-up, even by designers, with the word ‘brand’ incorrectly used for a few different meanings, we’ll try to set the record straight. A new business enquiry that we often receive here at Toast is “I’m looking for […]

The benefits of sketching

Sketching is a vital part of the design process with lots of benefits. The design process that we follow here at Toast design agency is one that we have developed over the last 20 years, allowing us to achieve the best possible result for each project that we work on. Our process is fluid and flexible […]

What’s your brand story?

A compelling brand story is now seen as an essential element for all brands, both large and small. First of all, what is a brand story? It’s not a narrative that you read out in a presentation, and it’s not the copy written about your brand on your website or the text in your product […]

Toast and The Restaurant Man

Back in October 2013, Toast were approached by Twenty Twenty Television who were filming a new BBC programme with restaurateur Russell Norman, the man behind Polpo, who we’re big fans of. The show that they were filming follows Russell helping and advising six different couples in realising their dream of setting up a restaurant, and […]

Oxfordshire Design Agency for Marketing Professionals

Marketing professionals have enough stresses and pressures on them without their design agency causing more. Toast is a full-service Oxfordshire design and marketing agency and we truly appreciate the various demands put on hard working marketing teams and we’ve evolved our offering to reflect this. We understand that busy marketers do not want (or have […]

Logo & Brand Design for Startup Businesses

Creating an effective logo and brand identity for a startup business is vital to it’s success.

Hachacha Curry Branding and Packaging made by Toast

Bursting on to the Asian food scene soon, Hachacha brings an innovative answer to cooking a traditional Indian dish – in half the time. With tasty branding and packaging created at Toast.

How designers and marketers can work better together.

It’s no secret that design and marketing go hand in hand. Marketers understand that their business clients need a design agency to help with their campaign. However, it’s often the case that marketers see design in the wrong way. They see it as something they need to buy as quickly and as cheaply as possible.

Why design-led businesses benefit from using a full-service design agency.

Design-led businesses are becoming more and more popular every day. Companies realise how important design can be to business. It can bring lots of benefits and lead to more sustainable success. A design-led business puts an emphasis on design and makes it the main focus of everything they do.

Ten things Marketers should look for from a full-service design agency.

There are loads of marketers that buy designs from various design agencies, big or small. But, how can a marketer know that they’re getting the best service possible? We’ve used our experience to come up with ten things that marketers should look for in a design agency:

The benefits of a long-term relationship with a design agency

All businesses rely on other companies for various products and services. Firms have to pay energy companies for gas and electricity supplies. They also need the expertise of IT providers to ensure their computers are operational. And logistics service providers make sure customers gets their orders shipped on time.

Launching a new food product

If so there are some key points to consider, and we will certainly be able to help you achieve the right look for your brand. In 2013, the UK grocery market was worth £169.7 billion, an increase of 3.7% on 2012. The market is very well populated and competitive with thousands of new products launched […]

Marketing Food Products

How to get your food products noticed, you’ve worked hard to develop a great tasting product, but how do you now get your product noticed and sell? – A clear brand identity is key.

Creating great food packaging design

Based on our experience, we have put together 10 tips that we help you to create great and effective food packaging design for your product.

Key tips for great food label design for food and drink products

There are currently around 10,000 new food and drink products introduced in the UK each year. So what do you need to do to ensure that your new product gets noticed, or your existing product doesn’t get lost under the raft of newcomers?

Well designed, clear and consistent food label design is key.

The key stages of great logo design

Here at Toast Design we have developed a unique 5 Stage process for creating great logo design.

Creating Effective Logo Design

There are lots of opinion pieces on logo design and it can be rather confusing, but with over the last 15 years experience working with many businesses we have put together a guide to creating effective logo design.

Branding tips for artisan food producers

We’ve worked with a few food brands recently, all of which can be classed as artisan food producers, and there are two things that they all have in common….

A taste for food brand design

I have a real passion for working with foodie brands, particular the artisan, smaller companies that really care about what they’re producing and have a passion for it.