Posts by Chris Tymon

Common pitfalls when launching a new product brand

Many new brand launches struggle to gain traction, and this is rarely because the product itself is weak. More often, the issues sit in how the brand has been positioned, communicated or executed.

How to judge quality in graphic design

Professional graphic design is not purely about aesthetics. While visual style plays a role, good design is ultimately defined by how effectively it communicates and performs.

Quality design combines creativity with clarity, structure and purpose. These elements provide more reliable ways to judge whether a design is truly effective.

How small brands can act like big ones

Small brands often have agility, personality and closer customer relationships. When these strengths are combined with strategic discipline, they become powerful.

The importance of brand consistency

A successful brand is one that has considered all aspects of how engages with its customer and brand consistency is vital in this day and age.

New Kombucha Drink Branding & Packaging Design

Toast has recently completed the branding and drink packaging design for a new brand on the market, The Kombucha Tea Co.

Rebranding baby food with Goodness Gracious Foods

Toast recently collaborated with Goodness Gracious Foods to complete a total rebranding of their range of baby foods.

Brand vs Logo. What’s the difference?

Brand versus Logo? These days the two are often mixed-up, even by designers, with the word ‘brand’ incorrectly used for a few different meanings, we’ll try to set the record straight.

The benefits of sketching

Sketching is a vital part of the design process with lots of benefits.

What’s your brand story?

A compelling brand story is now seen as an essential element for all brands, both large and small.

Oxfordshire Design Agency for Marketing Professionals

Marketing professionals have enough stresses and pressures on them without their design agency causing more.

Hachacha Curry Branding and Packaging made by Toast

Bursting on to the Asian food scene soon, Hachacha brings an innovative answer to cooking a traditional Indian dish – in half the time. With tasty branding and packaging created at Toast.

Why design-led businesses benefit from using a full-service design agency

Design-led businesses are becoming more and more popular every day. Companies realise how important design can be to business.

Ten things Marketers should look for from a full-service design agency

There are loads of marketers that buy designs from various design agencies, big or small. But, how can a marketer know that they’re getting the best service possible?

The benefits of a long-term relationship with a design agency

All businesses rely on other companies for various products and services. Firms have to pay energy companies for gas and electricity supplies.

Launching a new food product

If so, you’re about to embark on an exciting adventure into one of the most fast-paced and rewarding industries out there.

Marketing Food Products

How to get your food products noticed, you’ve worked hard to develop a great tasting product, but how do you now get your product noticed and sell? – A clear brand identity is key.

Creating great food packaging design

Based on our experience, we have put together 10 tips that we help you to create great and effective food packaging design for your product.

Key tips for great food label design for food and drink products

There are currently around 10,000 new food and drink products introduced in the UK each year. So what do you need to do to ensure that your new product gets noticed, or your existing product doesn’t get lost under the raft of newcomers?

The key stages of great logo design

Here at Toast Design we have developed a unique 5 Stage process for creating great logo design.

Creating Effective Logo Design

There are lots of opinion pieces on logo design and it can be rather confusing, but with over the last 15 years experience working with many businesses we have put together a guide to creating effective logo design.

Logo & Brand Design for Startup Businesses

Creating an effective logo and brand identity for a startup business is vital to it’s success.

Branding tips for artisan food producers

We’ve worked with a few food brands recently, all of which can be classed as artisan food producers, and there are two things that they all have in common….

A taste for food brand design

I have a real passion for working with foodie brands, particular the artisan, smaller companies that really care about what they’re producing and have a passion for it.