I am quite regularly asked what Toast Design does and the simple answer is: we solve marketing problems with design.
This does throw some people as they were expecting a menu of different design services. We do have a list of services, but that’s not what we do, we use these services to solve problems.
Every problem we solve is unique, but they can be put into similar groups and a few of the most common are:
- We want to enter a new market and need help to create and apply a new brand
- We need to create new sales from existing customers
- We need to replace our old website with one that works and generates turnover
- We need to be found and shared more on the Internet
- We need to update/rebrand as we are not getting the results we need
- We need a magazine that our members want to read and share
- We need to do something different because what we are doing isn’t working
- We need to….?
As you can see from the above, the needs vary and cover every aspect of sales, promotion, and education while including everything in between.
Some of these problems can be solved by creating a simple piece of branded communications such as a brochure, a leaflet or a combination of materials in an integrated campaign. Others, however, require us to help define the true nature of the problem using a range of strategy and planning workshops or consultancy, and once we have investigated thoroughly we can then think about possible solutions.
A number of clients have turned to us when they didn’t know how to tackle a particular problem. We sat down with them and identified exactly what was required and the best way to achieve it. Our approach to consultancy is as straightforward as you would hope for.
A brainstorming session has a less strict structure than the workshops and allows us to freely attack the problem with a range of angles. A brainstorming session can very often offer a new perspective or help you see the wood from the trees. Challenges that we have addressed for clients in the past have included identifying new services offerings, identifying and solving communication breakdowns or improving business processes and saving money through efficiencies.
Outcome: Problem solved – with solution or plan outlined
So if you have a problem that you want to be solved, or have a problem you can’t quite define and would like someone to help – Talk to Toast today on 01295 266644 or get in touch below.
My title at Toast is Brand Strategy, but what I do is a lot simpler – I help people solve problems. Sometimes I have to identify that problem, sometimes they know already and want me to just come up with the solution and help them apply it.