Infographics are becoming ever more popular as they are great at presenting information in a quick, clear and informative format.
Infographics can also be used in annual reports, presentations, websites and brochures, giving you a powerful tool that can be applied to various materials. Infographic design also provides a great visual shortcut to complex information as people find it easier to relate and retain information that is image-based.
Toast are experienced infographic designers – we can help you create the perfect infographic design.
Toast create infographics for a range of clients and all follow some basic guidelines, these include:
- Emphasise a key fact or message
- Easy to understand
- Quick to extract key information
- Format follows function
Let’s take a closer look at each of these points.
1. Emphasise a key fact or message
Ensure the infographic design displays the key message, and is the thing you automatically see when first looking at the infographic. If you are comparing multiple facts then these become the main focus, don’t get lost in the detailing and trying to present too much information.
2. Easy to understand
There is no point in creating a visually stunning infographic if the viewer doesn’t understand what they are looking at, or what information you are trying to display. Keep it simple – using a clever visual device or icons help people relate to the key facts, don’t over complicate things with unnecessary graphics that might confuse.
3. Quick to extract key information
Ensure the infographic design is structured in a format that all key information is easily extracted, having the viewer trying to add something up in their head can introduce the possibility of an error, so display all key figures so that there is no room for error.
4. Format follows function
What format is best at displaying the main function/fact of the infographic, this might be a pie chart if you are talking about percentages or a bar chart if comparing figures over a range of years, as long as the format best illustrates the information being presented.
Toast can create a perfect infographic design for your website, marketing materials or social media, just get in touch and one of the toast team will talk to you about creating your next infographic.
I’m the Production Director at Toast, I manage and organise our client’s work through the design studio, ensuring deadlines are met and within budget. I also account manage several of our larger clients, working closely with them to evolve processes, look at new opportunities and advise them on the most effective way of creating and producing their marketing materials. I’m also the finance director and manage any financial issues at Toast.