Infographic design.

Infographics are becoming ever more popular as they are great at presenting information in a quick, clear and informative format.

Infographics can also be used in annual reports, presentations, websites and brochures, giving you a powerful tool that can be applied to various materials. Infographic design also provides a great visual shortcut to complex information as people find it easier to relate and retain information that is image-based. Infographics have been used for marketing purposes since the 19th century (yes, really!) and they continue to be an effective tool for marketers to this day.

Toast are experienced infographic designers – we can help you create the perfect infographic design, whatever the brief.

Talk to Toast today about your next project

Infographic Designers

What is an infographic?

An infographic is a visual representation of information, data, or knowledge intended to present complex information quickly and clearly. It combines text, images, icons, and graphics in a visually appealing format to communicate ideas or data in a more engaging and understandable way than plain text. Infographics are commonly used in presentations, reports, websites, and social media to convey information on various topics such as statistics, processes, timelines, comparisons, or explanations. They can help simplify complex concepts, highlight key points, and enhance audience comprehension through visual storytelling.

Infographics are 30 times more likely to be read in their entirety than blog posts or news articles.

When should I use an infographic?

You should consider using an infographic when you want to:

  • Simplify complex information: Infographics are great for breaking down complicated concepts or data into more digestible and visually appealing formats.
  • Visualise statistics or data: If you have statistics, data points, or survey results that you want to present, an infographic can help you visualise them in a way that is easy to understand and memorable.
  • Highlight key points: Infographics are effective for emphasising key messages or important information by using visuals to draw attention to them.
  • Tell a story: If you have a narrative or story to tell, using an infographic can help you convey it more engagingly and effectively than plain text.
  • Engage your audience: Infographics are visually appealing and can help capture and maintain the attention of your audience, making them particularly useful for presentations, social media posts, or websites.
  • Share information quickly: Infographics are often more quickly understood than text-heavy content, making them a good choice when you need to communicate information efficiently.
  • Stand out: In a sea of text-based content, infographics can help your message stand out and make a stronger impression on your audience.

Toast creates infographics for a range of clients and all follow some basic guidelines, these include:

  1. Emphasise a key fact or message
  2. Easy to understand
  3. Quick to extract key information
  4. Format follows function

Let’s take a closer look at each of these points.


Infographic design

Infographics can enhance your communication


1. Emphasise a key fact or message

Ensure the infographic design displays the key message, and is the thing you automatically see when first looking at the infographic. If you are comparing multiple facts then these become the main focus, don’t get lost in the detailing and trying to present too much information at once. If you can’t clearly see the key point that your infographic is illustrating, chances are that your audience can’t either.

2. Easy to understand

There is no point in creating a visually stunning infographic if the viewer doesn’t understand what they are looking at, or what information you are trying to display. Keep it simple – using a clever visual device or icons helps people relate to the key facts, and don’t overcomplicate things with unnecessary graphics that might confuse them.

Icon design

3. Quick to extract key information

Extracting key information from an infographic involves a systematic approach to understanding its content and identifying the most relevant data or messages. We tend to scan for key information before we deconstruct the image in its entirety. Ensure the infographic design is structured in a format that all key information is easily extracted, having the viewer trying to add something up in their head can introduce the possibility of an error, so display all key figures so that there is no room for error.


4. Format follows function

What format is best at displaying the main function/fact of the infographic? That depends on what you’ve got to say.

Statistical infographics focus on presenting numerical data. They often use charts, graphs, and diagrams to visualize numerical information, making it easier to understand trends, comparisons, and relationships. Timeline infographics organise information chronologically, showing the progression of events over time. They are useful for illustrating historical events, project timelines, or the evolution of a concept.

Process infographics break down a complex process into sequential steps. They use visual elements like flowcharts, diagrams, or icons to guide the viewer through each stage of the process, making it easier to follow and understand. Hierarchical infographics represent information in a hierarchical structure, with the most important or broadest concepts at the top and more specific details branching out below. They are useful for organising complex information and showing relationships between different levels of a hierarchy.

Map infographics use geographical maps as a visual backdrop to convey information related to locations, demographics, distribution, or spatial relationships. They are effective for presenting regional data or illustrating global trends.

Toast can create a perfect infographic design for your website, marketing materials or social media, just get in touch and one of the Toast team will talk to you about creating your next infographic.

Get in touch to discuss your next infographic

Mark Williams

Mark Williams

Mark is a founding Director at Toast and heads-up the print team. He specialises in Report design and typography. He's been a Graphic Designer for over 25 years.