Why an infographic works so well on your website.

Infographics convey complex messages in an appealing and accessible manner, creating exciting visual content out of mundane facts.

Not everything on the internet can be instantly appealing. Sometimes we have to share information that won’t necessarily grab us straight away, or that is going to take more than a cursory glance to understand.

Passing this on to an online audience – who are notoriously fickle and prone to declaring TL;DR* and smashing the back button – can be a struggle.

Enter the genius of infographics, carefully crafted images that turn your data into something more interesting.

65% of people reading this page will be visual learners. This isn’t a surprise, as the human brain processes visual content 60,000 times faster than written content.

By taking your data and converting it to an image, you’re instantly making it more digestible to a larger audience. Bad news for writers like me, but great news for infographic designers.

As well as bringing information to visitors already on your website, a well-designed infographic can also boost traffic to your website. According to a Hubspot survey, infographics are three times more likely to be shared across social media than other types of content. We can’t guarantee that an infographic will go viral, but it can definitely help build brand awareness. We’re far more inclined to share any content featuring photos and images, so it can be an excellent boost for your site.

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Choosing the right infographic format will determine how successful your result is.

You can comfortably display five variables in a pie chart but not 500. Similarly, a flow chart with 100 steps is very unlikely to hold anyone’s attention all the way to the end.

The aim of an infographic is to make information easier to understand, not more difficult! Your infographic should fit seamlessly into your brand’s marketing strategy, echoing the look and feel of the other materials you’ve produced.

A great infographic tells a great story – and no amount of clever design work can help if that’s not there. Don’t be afraid to bring in extra information from other sources to get your story moving, as readers appreciate additional information that supports yours. Extra statistics and facts only serve to reinforce the value of your infographic.

If your infographic is vector-based, it can be easily resized without losing any quality – ideal for the web.

What would you like to happen when someone views your infographic? Would you like them to share it with a wider audience? Buy a product featured? Follow the steps you’ve outlined?

This question should be in the back of your mind when making plans. Don’t forget to include your branding on your infographic so you’re not forgotten when it starts pinging its way through cyberspace.

Have you got a brilliant idea for an infographic, but lack the graphic design prowess to make it happen?

Or perhaps you’ve got an interesting report that you know could be better represented. The team at Toast are here to help. Fill in the form below or give us a call on 01295 266644.

*Too long, didn’t read

Kelly Dudley

Kelly Dudley

Kelly looks after copy and content at Toast. She's a professional copywriter with a Degree in Journalism and over 15 years experience producing effective copy for a wide range of clients.