With consumers being sold to every minute of the day, it’s critical to consider every aspect of your luxury brochure design.
Ensure You Make That Vital First Impression
You must ensure that you have every detail covered, from photography to the finishing touches, that can make all the difference. First impressions last, so make sure your brochure design for luxury products hits the mark.
At Toast Design, we have created brochures for companies that have sold everything from luxury private jets to celebrity-hosted events worldwide.
When working with clients selling luxury products or services, we always discuss every element of their brochure needs, from fonts and copy to various finishes.
Selling Luxury Lifestyle Products
A great example is the lifestyle brochures we designed for Broughtons, the luxury car sales company. The brochures take full advantage of the fine photography provided, balancing it with innovative and stylish layouts, fonts and copy.
The overall effect is a luxury brochure or magazine design that is very hard to put down as each turn of the page delights and inspires the reader. As you can see below, the spreads intrigue and engage the reader, selling in a mature and informative way. A great example of making the right impression and then going further!
All The Fittings and Fixtures
Another example is our work with Kohler UK; we were helping them sell luxurious products aimed at those who desire a touch of luxury in their bathrooms or kitchens.
The challenge we faced was presenting their extensive ranges without losing the fact that each one is exceptional in its own right.
Toast achieved this by making the most of their beautiful photography and balancing the aesthetic with the practical needs of finding technical information on the products.
We did this across a range of brochures and folders.
“The brand awareness that Toast has of Kohler UK, makes the process much easier and has resulted in two pieces of consumer literature that not only showcase the product portfolio but also the brand itself.
The brochures have been received well from our retailers and are a great base from which to grow sales in the UK market.”
Stephanie Matthews, Channel Manager, Kohler UK & Kohler Daryl
At Toast we understand that when it comes to selling luxury products or services, you need to pay special attention to the details, including:
Layout – make a statement with your layout.
Photography – a picture is worth a thousand words, so choose them well.
Copy – avoid jargon and long-winded text wherever possible.
Finishes – clever use of finishes can make that first impression last.
If you balance the above elements, you can create something special that sells the product or service and the brand experience.
If you have a job in mind, call us today on 01295 26 66 44 and discuss how Toast can help.
My title at Toast is Brand Strategy, but what I do is a lot simpler – I help people solve problems. Sometimes I have to identify that problem, sometimes they know already and want me to just come up with the solution and help them apply it.