My role at Toast is varied and includes Brand Strategy, but my job is much simpler—I help people solve problems. Sometimes, I have to identify the problem, and sometimes, they already know the problem and want me to come up with the solution and help them apply it.
Personal Bio:
Every day is a school day, in the nicest possible sense. I love learning new things, exploring new subjects, and meeting interesting people. This has meant that I have collected various experiences and skills. However, I still seek new experiences, whether walking in the mountains, wild camping in the woods, paddleboarding, trying a new food, or seeking new horizons to point my camera at.
Toast is the perfect place for me and my desire to learn new things. Every week, I meet new people and discover the challenges they face in achieving their goals. This constant supply of fresh investigations drives me to understand new markets and develop unique solutions across content strategy and SEO-optimised content.
Outside of Toast, I like blogging on my site www.awenydd.co.uk about SEO, Content and related subjects.
BA (Hons) Corporate Communication from Solent University.
I can help you with:
Over 25 years of experience delivering Branding, Content and Marketing projects in/for Financial Services, Advertising, Branding & Marketing Agencies, Digital, Web & IT companies, Publishers, and membership organisations.
Financial Services experience was gained at Zurich Financial Services, LTSB, RBS, NatWest, MSCI, Barclays, Firstplus, and Barclaycard. Responsibilities have included every aspect from concept to delivery, including graphic design, copywriting, marketing, production, account management, business development, customer communications, brand/marketing/sales, process improvement, and online/inbound marketing (SEO & PPC).
I have gained a reputation as a problem solver and someone to turn to when things need to be done without fail.
Specialities: Creative Thinking, Branding, Content Strategy, Copywriting, Inbound marketing, digital project management, social networking marketing, online branding and identity, Hubspot, TTL Marketing, Graphic Design, Production, Campaign Management, Solutions Selling & Business Development, Process Improvement, website design and construction.
Previous experience:
Simon works on strategy at Toast. He has over 25 years of experience providing strategic insight for companies of all shapes and sizes that need to get to the seed of the idea, concept or direction. He’s worked in diverse roles, from graphic designer and account manager positions in advertising agencies to senior roles in business development and management. The result is an ability to help organisations identify problems, develop solutions and implement strategies across the business.
A well-planned rebrand can address a wide range of common business challenges. It can transform how your audience sees you, reinvigorate your marketing, and clarify your message.
Whether you are a start-up wanting to establish your identity or an established business needing a refresh, branding workshops can provide the tools, insights, and strategies you need to stand out.
Whether meeting a potential client, networking at an event, or simply leaving your details behind, a well-designed custom business card helps you stand out.
Whether you’re just starting, you have an established business, or you’re thinking of rebranding a brand audit can give you insights into growing long-term.
Whether you are a start-up, a freelancer, or a large corporation, investing in professional business card design can set you apart from the competition and create meaningful connections.
If you want to create a powerful brand, attend a branding workshop. These aren’t just meetings; they’re immersive experiences that help businesses clarify their brand strategy, refine their positioning and create an identity that resonates with customers.
Through strategic discussions and creative exercises, you can refine your brand identity and create an unforgettable brand experience that sets you apart from the competition.
If you were to walk down the aisle of WHSmith’s or even the magazine aisle in your supermarket, you would hardly consider the future of printed magazines to be in jeopardy.
Chances are, if you are reading this you googled about hiring designers: whether that was how to hire a graphic designer or what questions to ask when hiring a graphic designer or even how you engage a graphic design agency.
Want to know Toasts poster design ideas? The following tips outline our thoughts on what makes a good poster design and avoid having to rely on free poster design templates which aren’t worth the money!
If you’ve been on the hunt for a new design agency in the UK, you’ve likely noticed a surge in websites promoting unlimited graphic design UK services.
You have had your brochure designed and then the designer supplies you with a digital and ‘print ready’ PDFs, so why have they done this and what is the difference?
It’s important to choose the right file formats for images to get the best results. However you want your files, you should probably research the formats you need for whatever you want to do with them. To help you make sense of them, we’ve compiled a list of file formats and their various uses. So, […]
When we are approached by a client looking to work with us, we don’t focus on what their previous design agency did wrong but choose to concentrate on how we can fulfil (and hopefully exceed) their needs.
Due to the high level of integration that is now demanded by modern marketing campaigns, it is now obvious that brand consistency is important in your marketing collateral. Brand consistency should be achieved across not only the campaigns but the underlying strategy.
If you need to create a new brand or rejuvenate a flagging/unsuccessful brand then there is no shortage of articles and advice all saying that you should build you brand but gloss over exactly how!
In the last few years, we have seen an explosion in the number of startups in a whole range of sectors from food and drink through to brand new niche consultancies.
How do I improve my marketing? If you are asking this question then you are ahead of the game of those that think that their marketing can’t be improved.
Give your brand, design and marketing a full service: Are you happy with your brand & marketing performance? Are you hitting your targets and achieving your goals?
In this day and age, with consumers being sold to every minute of the day, it is even more important that you consider every aspect of that FIRST IMPRESSION.
Toast Design have a range of clients that require complex sales tools from folders to niche brochures, but all depend on us to deliver great catalogue design.
Brochures need to work hard these days, never has this been truer than with Charity brochures. Getting the most out of your budget isn’t so much a desire as a business prerequisite.
Here at Toast we have helped our clients sell everything from widgets to thingy-m-bobs but some of the very best luxury brochure design has been driven by prestigious brands…