Branding workshop.

Brand positioning workshop exercises, or Brand Workshops, are an effective way to help you define your branding more clearly.

Brands now operate across far more channels than ever before, so making sure your direction is correct from day one can make everything else that little bit easier.

We work alongside our clients, matching their passion for their product with our passion for design. A well-designed brand can often be one of the most valuable assets a company can own, but like all assets, it needs to be appreciated and valued.

In a nutshell, we get all the stakeholders together and examine what your brand is and the best way to get it where you want it to be.

A branding workshop is the key to unlocking a powerful, consistent, and memorable brand identity. At Toast Design, we offer in-depth sessions focused on brand strategy, development, and positioning to ensure your business stands out in a competitive marketplace.

Unless otherwise agreed, brand strategy workshops for up to 8 people at a time are carried out at Toast HQ, although have been delivered on site with clients by agreement. Workshops consist of 4 stages:

1. Research – Reviewing the initial brief/requirement/questionnaire/desk research into sector and competitors.
2. Investigation – Telephone interviews, <4hr Workshop,
3. Development – Analysis of research and investigation, draft and 2 rounds of amends to working document.
4. Delivery – Creation of a working document that outlines the challenge, the development and the proposed solution or plan.

Our workshops are tailored to our client’s needs, but our average brand workshop agenda would look like this:

Download Phase

• Stakeholders
• Current Situation/Processes
• Brand Overview
• Product Overview
• Core Values
• Customer persona’s

Positioning Phase

• Brand Words
• look & Feel
• Vision, Mission, Personality, TOV and Style
• Oneliness Statement

We usually ask clients to answer a few branding questions before the workshop by filling out our branding exercise questionnaire.

If you would like to know more about our branding workshop outline, brand strategy workshop exercises, or carefully created brand strategy workshop exercises, contact us today.

Brand Identity & Experience

Define your visual identity, craft a compelling brand voice, and establish a seamless brand experience that resonates with your audience.

Market Research & Competitive Analysis

Conduct in-depth market research and competitive analysis to understand your industry and identify key opportunities for brand differentiation.

Creative & Logo and Design Workshops

Engage in a creative workshop that refines your brand messaging, logo design, and overall business branding approach.

Employer Branding & Personal Branding

Strengthen your internal culture with employer branding, ensuring consistency between internal and external communication. We also offer personal branding strategies for thought leaders and entrepreneurs.

Rebranding Strategy & Brand Audit

If your brand needs a refresh, our rebranding strategy and brand audit will help you align with your business goals and target audience.

Brand Storytelling & Narrative

We help brands create an authentic and emotionally engaging presence through content storytelling, customer storytelling, and story-driven marketing.

Social Media & Digital Storytelling

Enhance your online presence with social media storytelling, ensuring a compelling brand perception and increased audience engagement.

Brand Heritage & Purpose-Driven Branding

Leverage your heritage to create a compelling brand story reflecting your mission and values. Purpose-driven branding ensures authenticity and long-term customer loyalty.

Brand Guidelines & Consistency

We develop clear brand guidelines to maintain consistency across all touchpoints, from marketing materials to social media channels.

Our expertise in storytelling techniques, brand culture, and emotional branding ensures your brand connects deeply with its audience. Whether refining your brand narrative or launching a new identity, our branding workshops offer the strategic direction needed for long-term success.