How to measure brand value and prove your branding ROI
Learn practical methods for brand measurement and ROI tracking. Discover metrics, tools, and frameworks to prove the commercial value of your brand investment.
Adam Buttress
Creative Director
My role at Toast
As Toast’s Creative Director, I lead our creative team in developing innovative design solutions that align with client objectives and uphold our high standards.
I am responsible for setting the creative vision, guiding the design team, and ensuring that all outputs from branding and marketing materials to annual reports and website design (UX/UI) are both highly effective and visually exceptional.
Personal Bio:
I graduated from Oxfordshire School of Art & Design with ND and HND qualifications in Graphic Design.
I began my career in 2004 at Euromark PLC. I worked as an integral part of the design team, creating packaging concepts and producing print-ready artwork for various licensed products in the gifting sector.
I joined Toast in 2008 as a junior designer and, over the years, progressed to my current role as Creative Director. I work on diverse print and digital projects for clients ranging from start-ups to large international organisations. My experience spans multiple sectors, including Charities, Local Government, Health, Finance, Technology, and Food and drink.
As an experienced designer, I excel at developing engaging, consistent materials for existing brands, ensuring that every project is delivered on time and on budget. I have also created numerous brands from the ground up, designing bespoke logos, icons, and graphics, and developing comprehensive brand guidelines to maintain a cohesive visual identity.
I genuinely enjoy helping clients enhance their business by solving problems through thoughtful design.
Outside of work, I enjoy hiking, running (not too far!), and I’m an avid movie fan, visiting our local cinema as often as I can.
Qualifications:
HND Graphic Design from Oxfordshire School of Art & Design.
I can help you with:
Logo and brand Design, Rebranding, Annual Report Design, Brochure Design, Magazine Design, Canvas Brand Kits
Previous experience:
Euromark PLC (2004–2007): Member of the in-house design team, producing packaging and print-ready artwork for licensed products.
Toast (2008–present): Progressed from Junior Designer to Creative Director, gaining extensive experience working with a wide range of clients, from start-ups to multinational organisations.
Articles by Adam Buttress.
The hardest thing about designing for heritage brands
If a brand does not evolve, it can become less relevant. It may struggle to connect with new audiences or compete in changing markets. The challenge is not whether to change. It is about changing without losing what matters.
Why good photography is part of your marketing engine
Images are often the first thing a customer sees. They shape initial perception before any text is read. Despite this, photography is frequently treated as decoration rather than a core part of communication.
Why some rebrands fail and others succeed
Growth changes the organisation’s shape. New markets open. Services evolve. What once felt clear can begin to feel outdated or inconsistent.
What customers get wrong about price vs value in design.
Judging design solely on cost overlooks its capacity to create lasting value.
When organisations recognise this difference, they make better decisions. They invest in both thinking and execution. They prioritise clarity, consistency and strategic alignment.
How to audit a brand before you redesign it
An audit creates clarity before creativity. It replaces assumption with evidence. It helps you identify whether the issue is visual, strategic or operational.
Why Professional Logo and Brand Design Is Essential for Business Success
At Toast, we offer comprehensive logo and brand design services to help businesses like yours define their visual identity and communicate their values clearly and effectively.
5 tips for rebranding success
Rebranding your business is not a decision that is undertaken lightly. It’s a huge commitment of time and resources, and if not done correctly, it can have dire consequences for your company’s future.
