Is an AI-generated website better than using WordPress?
Sure, you can build a website using GPT, but why would you when WordPress is so much better.
Categorised: Improving your WordPress site
Posted by David Foreman.
Last updated: January 10, 2026
As Toast’s Managing Director, I wear many hats. I am responsible for the overall commercial side of the business, its direction, marketing and how we get to where we want to be next.
Despite this, I am still very hands-on with the work and frequently get directly involved in WordPress projects for our clients.
I am an Art School graduate with various artistic slants, including an HND in illustration and a BA(Hons) in Graphic design.
I set Toast up with my co-founders in 1997, six months after graduating with my degree.
I built Toast’s first website in ’97 and have worked on every kind of project imaginable, from creating brands to designing brochures, magazines, and reports.
Around 2008, I moved our company sites to WordPress and started to use WordPress for all our client web work. I now work exclusively in bespoke WordPress development, creating a unique bare-bones theme with my developers.
Toast is now one of the top graphic design agencies in the UK. With a staff of 16 and a seven-figure turnover, we’re in the top 10% of UK design agencies.
As an experienced designer, WordPress developer, SEO expert and business owner, I think I bring a lot to the party that can help our clients grow their businesses, not just make things look nice.
I’m straight-talking and focusing on improving our clients’ bottom line using creative thinking and delivery.
Outside of work, I enjoy biking (the kind with a motor), blogging on my personal site (daveforeman.co.uk), and doing things that most people enjoy.
Ba(Hons) Graphic Design from Brunel University.
Branding, WordPress development, website planning and optimisation, search engine optimisation, AI automation, Replit, Zapier, Hosting, website technical optimisation, DNS, Website design, copywriting, strategy and growth hacking.
I set up Toast when I was 23, so my previous agency experience is nonexistent besides a few freelance gigs. In addition to running Toast, I co-run a successful SEO agency, work as a freelance illustrator, and create colouring books for kids (you can buy them on Amazon).
I also co-started the UK’s first AI-generated image library: impossibleimages.ai.
Probably my most notable experience is working in organic SEO, where I got Toast to the top of the search results for hundreds of commercial-intent keywords. I’ve also done the same for my personal and client websites.
Sure, you can build a website using GPT, but why would you when WordPress is so much better.
Categorised: Improving your WordPress site
Posted by David Foreman.
Last updated: January 10, 2026
Illustrated maps can add so much to your brand – they are also completely unique to you which in a world of stock images, is brand-gold.
Categorised: Map design
Posted by David Foreman.
Last updated: August 11, 2025
If you don’t host your WordPress site on a reliable hosting platform, you are setting it up for failure, it really is that simple.
Categorised: WordPress hosting advice
Posted by David Foreman.
Last updated: August 13, 2025
In today’s fast-paced digital world, collaboration and efficiency are key to success. At Toast, we ask all our clients to supply content for their websites as Google documents.
Categorised: Strategy and planning
Posted by David Foreman.
Last updated: August 6, 2025
What’s the difference between proposals, quotes and consultancy when engaging a creative agency?
Categorised: Strategy and planning
Posted by David Foreman.
Last updated: August 6, 2025
WIX is often the go-to website builder for start-ups and smaller companies, but it’s easy to outgrow it as your business grows and you need a more robust platform for content and SEO.
Categorised: Improving your WordPress site
Posted by David Foreman.
Last updated: January 7, 2026
Expression Engine accounts for about 0.1% of the total CMS usage, so if you want to move your Expression Engine site over to WordPress, we can help.
Categorised: Improving your WordPress site
Posted by David Foreman.
Last updated: February 21, 2025
Everyone knows that a website needs to be optimised to rank better, but where do you start?
Categorised: Improving your WordPress site
Tags: How to & tips
Posted by David Foreman.
Last updated: August 6, 2025
Brand guidelines, corporate identity guidelines or a brand book?
Categorised: Brand guidelines design
Posted by David Foreman.
Last updated: August 12, 2025
If you are working remotely, you can still improve the effectiveness of your website – all you need is an internet connection!
Categorised: Improving your WordPress site
Tags: How to & tips
Posted by David Foreman.
Last updated: October 7, 2025
Inktober has become a global event in the illustrator’s calendar since it’s small start back in 2009.
Categorised: News
Posted by David Foreman.
Last updated: January 14, 2024
The internet is full of big-budget rebrand success stories, but is a rebrand always the best strategy?
Categorised: Creating brands and logos
Tags: Rebranding Your Business
Posted by David Foreman.
Last updated: July 2, 2025
Whether you’re an established brand or just starting out, there’s one place your buyer can always be found; online.
Categorised: Design for food brands
Posted by David Foreman.
Last updated: January 3, 2024
We always try to do at least one work experience placement a year at Toast.
Categorised: News
Posted by David Foreman.
Last updated: January 14, 2024
Sometimes when we’re working on a brochure for instance, the client notices some white space on the page and feel they need to fill it with something.
Categorised: Design resources
Posted by David Foreman.
Last updated: January 3, 2024
You’ve received the first draft of your new brochure from the designer and want to make a few changes. How do you go about giving them amends?
Categorised: Design resources
Tags: How to & tips
Posted by David Foreman.
Last updated: January 3, 2024
If you’ve ever briefed a designer to create a promotional brochure for your company they may have asked you for your logo as vector-based graphics, but what is this?
Categorised: Design resources
Posted by David Foreman.
Last updated: January 3, 2024
Our clients come to us at Toast asking us to design their logo or brand but what is the difference?
Categorised: Design resources
Posted by David Foreman.
Last updated: May 30, 2025
You brief a design agency to create your company brochure for you. You’re really happy with the results, however, later down the line you need to update some of the information and make edits. How do I edit my brochure?
Categorised: Design resources
Tags: How to & tips
Posted by David Foreman.
Last updated: May 23, 2025
With so many hosting companies to choose from, how do you pick what’s best for your site?
Categorised: Improving your WordPress site
Tags: Budgeting For Design, Maintaining A Website
Posted by David Foreman.
Last updated: April 25, 2025
If your site isn’t as quick as you think it should be, we can improve your site speed with managed hosting.
Categorised: Improving your WordPress site
Tags: Website planning
Posted by David Foreman.
Last updated: April 25, 2025
If you are thinking about getting a new website, read on to find out how a good website planning process will make it more effective.
Categorised: Improving your WordPress site
Tags: Website planning
Posted by David Foreman.
Last updated: April 28, 2025
If you’re a design student or currently looking for your first design job, sketchbooks can make all the difference at an interview.
Categorised: For design students
Posted by David Foreman.
Last updated: August 6, 2025
Tuner Fish lug locks are an essential bit of kit used by professional drummers worldwide to keep their drums in tune.
Categorised: Creating brands and logos
Posted by David Foreman.
Last updated: January 4, 2024
How you plan your new website is crucial to make it work hard and win you new business.
Categorised: Improving your WordPress site
Tags: How to & tips, Website planning
Posted by David Foreman.
Last updated: July 18, 2025
We quite often get asked to quote for moving WordPress to a new theme.
Categorised: Improving your WordPress site
Tags: How to & tips
Posted by David Foreman.
Last updated: April 25, 2025
Using the flexibility that the powerful WordPress CMS offers, our experienced team of WordPress developers can deliver high-quality, bespoke e-commerce solutions for any business.
Categorised: Improving your WordPress site
Posted by David Foreman.
Last updated: January 4, 2024
The Artisan Kitchen produce Award-winning Preserves, Jams and Marmalades in the heart of Gloucester. The requirement was to develop the existing logo, create a brand styling for labels and packaging.
Categorised: Design for food brands
Posted by David Foreman.
Last updated: January 4, 2024
If you’ve been handling all of your marketing, design and web presence in-house so far, it can seem like a huge jump to be joining forces with another company.
Categorised: Full service design
Tags: Budgeting For Design
Posted by David Foreman.
Last updated: May 1, 2025
Using different formats for brochures can really make them stand out. Just because it’s a brochure, it doesn’t mean that it has to be A4. We’ve designed 100s of brochures – below are a few of the non-standard brochure designs we’ve produced.
Categorised: Brochure best-practices
Posted by David Foreman.
Last updated: June 19, 2025
Based in the centre of Banbury, Oxfordshire, we work with B2B companies to improve their digital marketing.
Categorised: Creative marketing guides
Posted by David Foreman.
Last updated: August 6, 2025
We’re not a small agency, and that makes us perfect for larger clients that have a need for full-on graphic design support that’s quick and won’t let you down.
Categorised: Full service design
Posted by David Foreman.
Last updated: May 23, 2025
Making your website responsive will have a beneficial effect on how hard it works for you.
Categorised: Improving your WordPress site
Tags: How to & tips
Posted by David Foreman.
Last updated: January 4, 2024
While the platform is perfectly at home as a CMS for many enterprise-level businesses, it’s also a perfect starting point for any small business site – it provides a rock-solid platform, allows you to manage your own content and can be scaled up as your online marketing grows.
Categorised: Improving your WordPress site
Tags: How to & tips
Posted by David Foreman.
Last updated: August 6, 2025
Some good brands have developed by chance, but the great brands haven’t.
Categorised: Strategy and planning
Tags: Rebranding Your Business
Posted by David Foreman.
Last updated: August 6, 2025
It’s very easy to get all excited about the prospect of a new website, but content planning comes first.
Categorised: Improving your WordPress site
Posted by David Foreman.
Last updated: July 18, 2025
We have had a recent rush of companies coming to us and asking “how do I get more from my WordPress website?”.
Categorised: Improving your WordPress site
Posted by David Foreman.
Last updated: July 18, 2025
If you’re starting a small food-related business or developing an existing one, you’ll already know about the importance of having a website that works.
Categorised: Improving your WordPress site
Tags: How to & tips
Posted by David Foreman.
Last updated: July 18, 2025
Two of the top questions we get asked by companies we meet is “How much should I spend on SEO?” and “What should I be getting from my SEO budget?”.
Categorised: Improving your WordPress site
Posted by David Foreman.
Last updated: January 4, 2024