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David Foreman
Dave Foreman

David Foreman

Managing Director

My role at Toast

As Toast’s Managing Director, I wear many hats. I am responsible for the overall commercial side of the business, its direction, marketing and how we get to where we want to be next.

Despite this, I am still very hands-on with the work and frequently get directly involved in WordPress projects for our clients.

Personal Bio:

I am an Art School graduate with various artistic slants, including an HND in illustration and a BA(Hons) in Graphic design.

I set Toast up with my co-founders in 1997, six months after graduating with my degree.

I built Toast’s first website in ’97 and have worked on every kind of project imaginable, from creating brands to designing brochures, magazines, and reports.

Around 2008, I moved our company sites to WordPress and started to use WordPress for all our client web work. I now work exclusively in bespoke WordPress development, creating a unique bare-bones theme with my developers.

Toast is now one of the top graphic design agencies in the UK. With a staff of 16 and a seven-figure turnover, we’re in the top 10% of UK design agencies.

As an experienced designer, WordPress developer, SEO expert and business owner, I think I bring a lot to the party that can help our clients grow their businesses, not just make things look nice.

I’m straight-talking and focusing on improving our clients’ bottom line using creative thinking and delivery.

Outside of work, I enjoy biking (the kind with a motor), blogging on my personal site (daveforeman.co.uk), and doing things that most people enjoy.

Qualifications:

Ba(Hons) Graphic Design from Brunel University.

I can help you with:

Branding, WordPress development, website planning and optimisation, search engine optimisation, AI automation, Replit, Zapier, Hosting, website technical optimisation, DNS, Website design, copywriting, strategy and growth hacking.

Previous experience:

I set up Toast when I was 23, so my previous agency experience is nonexistent besides a few freelance gigs. In addition to running Toast, I co-run a successful SEO agency, work as a freelance illustrator, and create colouring books for kids (you can buy them on Amazon).

I also co-started the UK’s first AI-generated image library: impossibleimages.ai.

Probably my most notable experience is working in organic SEO, where I got Toast to the top of the search results for hundreds of commercial-intent keywords. I’ve also done the same for my personal and client websites.

Articles by David Foreman.

User journeys vs site maps - what matters most.

User journeys vs site maps – what matters most

Site maps organise content. User journeys drive behaviour. Both are important, but journeys have a greater impact on a site’s performance. They ensure that the structure supports real use.

Moving your website from WIX to WordPress

Moving your website from WIX to WordPress

WIX is often the go-to website builder for start-ups and smaller companies, but it’s easy to outgrow it as your business grows and you need a more robust platform for content and SEO.

white space

White space is your friend

Sometimes when we’re working on a brochure for instance, the client notices some white space on the page and feel they need to fill it with something.

edit brochure

How can I edit my brochure?

You brief a design agency to create your company brochure for you. You’re really happy with the results, however, later down the line you need to update some of the information and make edits. How do I edit my brochure?

Artisan Kitchen branding and packaging

Artisan Kitchen branding and packaging

The Artisan Kitchen produce Award-winning Preserves, Jams and Marmalades in the heart of Gloucester. The requirement was to develop the existing logo, create a brand styling for labels and packaging.

Design example of an impact report

Different formats for brochures

Using different formats for brochures can really make them stand out. Just because it’s a brochure, it doesn’t mean that it has to be A4. We’ve designed 100s of brochures – below are a few of the non-standard brochure designs we’ve produced.

Digital Marketing

Digital Marketing Banbury

Based in the centre of Banbury, Oxfordshire, we work with B2B companies to improve their digital marketing.

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Graphic design support

We’re not a small agency, and that makes us perfect for larger clients that have a need for full-on graphic design support that’s quick and won’t let you down.

Moving to WordPress

WordPress for small businesses

While the platform is perfectly at home as a CMS for many enterprise-level businesses, it’s also a perfect starting point for any small business site – it provides a rock-solid platform, allows you to manage your own content and can be scaled up as your online marketing grows.

Content planning

Content planning

It’s very easy to get all excited about the prospect of a new website, but content planning comes first.

Food Strategy

Websites for Food Businesses

If you’re starting a small food-related business or developing an existing one, you’ll already know about the importance of having a website that works.

Search engine optimisation

SEO Tips..

Two of the top questions we get asked by companies we meet is “How much should I spend on SEO?” and “What should I be getting from my SEO budget?”.

All Staff.

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