Map design
We design custom maps for brochures, websites, events and locations.
Need a custom map designing?It’s pretty easy to go and create a custom Google map and then embed it in your website page or post – but for on-brand work, you’ll need a custom map design.
Sometimes you’ll also need a more customised map than Google or a stock image can provide.
This is where our map graphic design experience comes in.
More than just a map design.
If you go for a custom map design, it’s possible to make it far more than ‘just’ a map.Â
Firstly, creating a bespoke map means you can control the design and ensure that it’s on-brand and in line with all your other marketing materials.
Secondly, you can bring in other elements of your corporate identity such as icons, corporate fonts and other elements to make the map usable across all your marketing materials.
We design a wide range of maps for different applications.
These include detailed information maps and Wayfinder maps for locations and events.
Different types of maps.
Map designs can be simple, illustrated, complex overlays or promotional.
The design of your map needs to be on-brand and appropriate for the location or event.
We produce a range of styles in-house but have also commissioned and art-directed Illustrators when required.
Simple maps.
Often best used for directional maps, we typically create these in Illustrator and supply them as a vector or PDF file.
This type of map design can show the location of a place or event as part of a larger area.
Illustrated maps.
Whether created in-house or via an Illustrator commission, we create illustrated maps in various styles.
If you are looking for something truly unique to your event or location, illustration is a good option.
Complex maps.
Often best used for directional maps, we typically create these in Illustrator and supply them as a vector or PDF file.
This type of map design can show the location of a place or event as part of a larger area.
Promotional maps.
Many maps that we design are part of a larger marketing or PR campaign so they are designed to work with a range of other materials.
Map design examples.
100s of different styles can be used to design your map.
Do you need a corporate design for a location map or something more fun for an event?Â
Below are some examples of different approaches to map design.
Our map design process.
Maps require planning before we get to the creative.
Map design is unique as their design is not often covered in Corporate Identity guidelines.
Due to this, each map we design is created from scratch to work with your existing materials.
Our map design projects usually follow the process below:
- Initial chat to explore the scope of the project, budget and deadlines
- Research/questions to explore the style of map you require
- An initial quote for the project
- Further design research
- Initial sketch designs and loose visuals
- Development of the selected direction in Adobe Illustrator
- Tweaks and amends to approval
- Final artwork and supply in all formats.
Maps don’t just have to be about ‘finding’ something.
You may think a map is just used to show locations and how to get to them.
The design of a map can be very similar to a well-designed infographic.
For example, it could show potential customers where your stand is at an exhibition. That’s a pretty standard map, but you could also add a more detailed ‘map’ of your stand – showing visitors where to go for specific information or how to best walk around your stand.
Maps can also show how your product or service works – more of a ‘road map’ than a location map, but the premise is the same. You need a bespoke graphic designed in line with your corporate identity or branding that conveys a route, direction or path.
Making map design extra special.
Whether a simple customised trace of an existing map or a complex 3D vector illustration of your premises, a be-spoke map design will ensure that it’s on-brand and conveys exactly the right information.
A quick look on Pinterest shows how different maps can be – from simple vector-based maps to hand-illustrated works of art.
Whatever you need, our in-house team of experienced map designers can help you to create a map that’s perfect for your needs.
