Food branding and packaging

Food branding and packaging design blogs from Toast.

We’ve wide-ranging experience in working with start-up and grown-up brands on food packaging and branding project.

Our blog contains articles, thoughts and ideas about our Food packaging and branding work and how we get results for our clients.

You’ll also find samples of work, conceptual projects and awesome creative from our design team!



Food branding and packaging projects are diverse and no two products have the same DNA.

Our creative team will guide you through the research and design stages of your project, working on paper to quickly explore creative directions for your brand or packaging.

We’ve worked with well-known and soon-to-be-known brands to develop branding and packaging creative that improves sales, on-shelf impact and product awareness.

If you have a food branding or packaging project in the pipeline, we’d love to talk to you about it. Click below to send us a message.

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Kombucha Drink Branding by Toast Design

New Kombucha Drink Branding & Packaging Design

Toast has recently completed the branding and drink packaging design for a new brand on the market, The Kombucha Tea Co. Kombucha is a healthy alternative to fizzy drinks, packed full of probiotics, antioxidants and vitamins, so there are lots of health benefits, and it’s great for the immune system. It originated in China around […]

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Rebranding baby food with Goodness Gracious Foods

Toast recently collaborated with Goodness Gracious Foods to complete a total rebranding of their range of baby foods. The branding team at Toast win opportunities to work on a wide variety of projects and were excited when Goodness Gracious Foods approached us to work on a rebranding project in a new and exciting sector.  As we started speaking to […]

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Artisan Kitchen branding and packaging

Artisan Kitchen branding and packaging

Branding and Packaging Design for a foodie startup. The Artisan Kitchen produce Award-winning Preserves, Jams and Marmalades in the heart of Gloucester. The requirement was to develop the existing logo, create a brand styling for labels and packaging. Toast developed the existing logo so it was more legible and stronger on the label. We created […]

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The Restaurant Man with Russell Norman

Toast and The Restaurant Man

Back in October 2013, Toast was approached by Twenty Twenty Television who were filming a new BBC programme with restaurateur Russell Norman, the man behind Polpo, who we’re big fans of. The show that they were filming follows Russell helping and advising six different couples in realising their dream of setting up a restaurant and […]

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Launching a new food product

Launching a new food product

If so, you’re about to embark on an exciting adventure into one of the most fast-paced and rewarding industries out there. We could be the perfect partner to help you launch your new food product. In 2021, the size of the UK grocery market stood at around 212 billion British pounds. The market has been […]

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Food branding

Marketing Food Products

How to get your food products noticed, you’ve worked hard to develop a great tasting product, but how do you now get your product noticed and sell? – A clear brand identity is key.

Market your product

Key tips for great food label design for food and drink products

There are currently around 10,000 new food and drink products introduced in the UK each year. So what do you need to do to ensure that your new product gets noticed, or your existing product doesn’t get lost under the raft of newcomers?

Well designed, clear and consistent food label design is key.

Get some tips

Branding tips for artisan food producers

We’ve worked with a few food brands recently, all of which can be classed as artisan food producers, and there are two things that they all have in common….

Read our branding tips
Food branding

A taste for food brand design

I have a real passion for working with foodie brands, particular the artisan, smaller companies that really care about what they’re producing and have a passion for it.

More about food brand design