Resources
Design Costs: Don’t Pay Too Much
Are you paying too much for design services? How much is “too Much” As with many things, the ideal design costs differ from person to person: one person’s project design budget for just one project may be another’s annual design budget! The purpose of this post is not to qualify the different scales of spend […]
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How to choose a graphic design agency that is right for your needs
Finding the right design agency can be guaranteed by asking just five questions. Answer these before you even start looking at design agencies. Hard Questions So much of the design process and industry revolves around asking difficult questions and then finding the perfect solution to the challenge. Honestly answering questions is key, but when looking […]
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File Formats – Whats What
It’s important to choose the right file formats for images to get the best results. However you want your files, you should probably research the formats you need for whatever you want to do with them. To help you make sense of them, we’ve compiled a list of file formats and their various uses. So, […]
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What is the difference between a pixel and vector based graphic
What is a pixel or vector-based graphic? If you’ve ever briefed a designer to create a promotional brochure for your company they may have asked you for your logo as a vector graphic, but what is this? Firstly we need to define the 2 main formats of how images are digitally created and used in […]
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What is the difference between a logo and a brand?
What is the difference between a logo and a brand? Our clients come to us at Toast asking us to design their logo or brand but what is the difference? Logo A logo is a symbol or mark which helps identify a brand, like a human face. There are many different styles of logos, some […]
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White space is your friend
What is white space? Sometimes when we’re working on a brochure for instance, the client notices some white space on the page and feel they need to fill it with something. In their eyes this is wasted space that could be used to insert more information. When this happens we have to explain to them […]
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How to mark up a PDF
We’re a helpful bunch at Toast, so here’s our handy guide on how to mark up a PDF. When we’re working on print or digital documents we usually send proofs as PDFs. It’s a great way to share the work with our clients for review. But what’s the best way to send us feedback?
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High resolution and low-resolution images – what to use and when
High Resolution and Low Resolution images – what to use and when When dealing with brochure designers you might get asked to supply your images as ‘hi-res’. Firstly we need to define what is a high resolution (hi-res) image and a low resolution (low-res) image and what to use and when. So what are High […]
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Large and multiple files, how do I send these to my designer?
Send the right types of file to your designers. When working with a designer on your latest brochure, you will probably need to send them multiple and or large image files. How can you do this without clogging up yours and their email accounts with Large Multiple Files? There are several ways you can do […]
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How can I edit my brochure?
How can I edit my brochure? You brief a design agency to create your company brochure for you. You’re really happy with the results, however, later down the line you need to update some of the information and make edits. How do I edit my brochure? Option one You can go back to your designer […]
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Purchasing images and licensing implications
Purchasing images and licensing implications So you’ve instructed a designer to create an engaging brochure for your company but don’t have any images you can provide them because you simply don’t have any or the ones you have are not suitable for print (hi-res). This is when stock image sites can come in handy if […]
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What are crops marks and bleed, do I need them?
What are crops marks and bleed, do I need them? When sending artwork to a printer you might get a response from them that they need the artwork to include crop marks and bleed. So what do they mean and why do you need to add them? Crop marks These are small black lines or […]
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How do I supply amends to my designer?
How do I supply amends to my designer? You’ve received the first draft of your new brochure from the designer and want to make a few changes. How do you go about giving them amends? Do you have a document you need updating? Talk to Toast Today Marked up pdf Our preferred method of receiving […]
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Specifying colours – from screen to print and how these differ
Specifying colours – from screen to print and how these differ Whether you’re just about to start your design project or in the finalising stages, specifying colours you want can get complicated as there are many systems involved that display the colour you want differently. Why is this and how can you get the best […]
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RGB and CMYK colour formats – does it matter what I use?
RGB and CMYK colour formats – does it matter what I use? RGB and CMYK are colour formats that are used in 2 different fields. RGB CMYK are commonly referred to as ‘screen’ and ‘print’. Toast can help with every aspect of your marketing. Talk To Toast Today. RGB RGB is used for screen […]
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‘Digital’ and ‘print ready’ PDFs – what are the differences
Digital and print ready PDFs – what are the differences You have had your brochure designed and then the designer supplies you with a digital and ‘print ready’ PDFs, so why have they done this and what is the difference? Being able to tell Digital and Print Ready PDFs apart is key. When creating anything […]
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