How to use ChatGPT as a copywriting tool.
If you’re a half-decent writer, AI shouldn’t be stealing your job.
Categorised: Creative marketing guides
Tags: How to & tips
Posted by Kelly Dudley.
Last updated: May 1, 2025
I’m a content editor at Toast, and I deal with all things written. Whether it’s creating freshly optimised copy for websites or polishing up a slightly stale report for new audiences, I’m fascinated by words and putting them together.
Sex and the City premiered in the UK in June 1998 and that was when I decided that I was going to be a writer. I was very young and not nearly critical enough of late-night HBO dramas, as I don’t spend much time gossiping over brunch dressed in a tutu and £400 shoes, but I’ve been lucky enough to make writing my career.
Fast forward almost 30 years and writing has proved to be a brilliant gateway to a lot of exciting (and usually ridiculous) experiences. Ever been zipped into a too-small party dress in a hotel bathroom by Miss Russia? Not everything is that left field: you’ll often find me hanging out with my family, pottering in the kitchen or wandering across the fields with my dogs listening to murdery audiobooks.
BA(Hons) Journalism from Staffordshire University.
Copywriting, SEO, content editing, and content planning.
I started writing in the dying embers of print for magazines and newspapers, before being dragged kicking and screaming into the digital age. I joined Toast after a stint in specialist magazines, and I am happy to embrace the wide variety of clients that come through our big orange door (or appear on Zoom because we’re modern now).
I’m still an old dog learning new tricks, and I offer my freelance writing services on the topics I love (mostly cakes and indie video games).
If you’re a half-decent writer, AI shouldn’t be stealing your job.
Categorised: Creative marketing guides
Tags: How to & tips
Posted by Kelly Dudley.
Last updated: May 1, 2025
Adding simple but visually interesting content can help readers navigate and enjoy your website.
Categorised: Improving your WordPress site
Tags: How to & tips
Posted by Kelly Dudley.
Last updated: January 15, 2024
We love magically compressing large volumes of information into a simple, effective graphic. Despite our neverending thirst for knowledge, humans actually have an average attention span of 8.25 seconds
Categorised: Creative marketing guides
Posted by Kelly Dudley.
Last updated: January 15, 2024
We know Grandma is on there because she keeps tagging us in posts about lost dogs at the other end of the country.
Categorised: Creative marketing guides
Tags: How to & tips
Posted by Kelly Dudley.
Last updated: January 3, 2024
Slideshows don’t have to be boring – take inspiration from PowerPoint templates that keep audiences engaged.
Categorised: Full service design, PowerPoint design
Posted by Kelly Dudley.
Last updated: August 13, 2025
Infographics convey complex messages in an appealing and accessible manner, creating exciting visual content out of mundane facts.
Categorised: Full service design
Posted by Kelly Dudley.
Last updated: May 23, 2025
In this increasingly digital landscape, we believe there’s still a space for great leaflets that connect with new and existing customers.
Categorised: Creative marketing guides
Posted by Kelly Dudley.
Last updated: May 23, 2025
All your hard work has paid off and you’ve secured a spot on the shelves for your new product. Great point of sale design will help your wares stand out from the crowd.
Categorised: News
Tags: How to & tips
Posted by Kelly Dudley.
Last updated: April 28, 2025
When your design ambitions outgrow freelancer capabilities, it’s time to bring in some extra creative clout to push your business forward; you need the benefits of working with a design consultancy.
Categorised: Full service design
Posted by Kelly Dudley.
Last updated: May 23, 2025
Choosing the right graphic design agency is an important first step in creating an ongoing and profitable relationship.
Categorised: Design resources
Tags: How to & tips
Posted by Kelly Dudley.
Last updated: August 13, 2025