We can never stress enough the importance of investing in photography to support your branding and marketing.
There’s absolutely nothing better than having a ‘bank’ of images to use across all your marketing material – whilst stock photos are easy to source and cheap, engaging a professional photographer to create a set of images specifically for you pays dividends.
Good photography isn’t cheap but done well it will pay for itself time and time again.
You’ll have a gallery of images specifically shot for a purpose that your designers can use across all your materials – this reduces the need to continually spend time sourcing (and buying) stock shots.
The images will look professional and will portray your brand, product or team in the best light – the last thing you want if you’re trying to look professional is some badly lit product shots or ‘selfie’ type team photos.
At Toast we have several professional photographers that we use on a regular basis.
We can either work directly with them on your behalf, art directing shoots for the best outcome, or we can introduce you directly (this is often best for team photos).
Our photographers have worked on lots of different projects and in different (and sometimes difficult) settings, so they are able to deliver you a range of shots to use across all your marketing materials.
Great photography is often half the battle when it comes to your marketing materials – it’s very easy to spend hours searching through stock sites, retouching images that aren’t quite right or paying your agency to source stock shots for you.
When you add up all your time, plus the cost of the stock images – you could have used the budget towards a bespoke shoot that got you exactly what you wanted.