Using WordPress to improve content management
Upstream Advisors commissioned Toast to redesign and build their existing site in WordPress.
The old site was problematic, difficult to update and prone to being hacked.
More flexibility was needed in the content management and the team wanted the site to reflect their global reach – having worked with clients all over the world.
The new site is 100% editable, including the complex map design functionality on the home page.
The Upstream team can now manage all the sections of the site, add new clients and case studies themselves and map them on the interactive map.
We’ve also included enhanced security to keep the site safe from hackers.
The new site is fully responsive and works correctly across all desktop and mobile devices.
The sites interactive map allows our client to add their own markers for new client wins and it’s designed to automatically display a list of case studies for each region.
The site also includes an improved blog thats more accessible and designed to allow for content marketing and improved search engine rankings.
The old site
The company’s old site was a little dull and content management was a struggle.
Although much of the content remained relevant to the new site, we approached the design using strong typography and a cleaner layout making each section of the site more accessible.
The map section of the Upstream website adds a little interactivity to the homepage but also clearly demonstrates the companies global reach.
This was a crucial message to convey to traffic landing on the homepage form branded keyword searches.
One of over 1000 reasons why we use WordPress
There are many different CMS options out there for building sites nowadays, but we think WordPress makes one of the best choices.
One reason we use it is that it gives us the opportunity to build bespoke admin pages for our clients. We go far beyond the WYSIWYG editor and design the site admin sections too. This makes them easy to understand and quick to update.