The team at HD Lawson asked us to build them an easily editable data-driven site for tracability within the Wool industry.
Custom-built WordPress theme
Custom video content
Advanced custom fields for complex data
The Woolkeepers site is designed to add traceability to the Wool industry.
We designed and built a simple looking site with a lot going on in the back-end due to the way the industry works.
The final site is data-driven, with a complex set of custom data storage to provide up-to-date data on farms that supply wool to manufacturers.
Information is key on this site, so the design was kept purposefully simple and mobile-friendly as the vast majority of visitors would be on mobile.
Each farm listed on the site has a large set of data associated with it, so we configured WordPress to be able to handle all the data and make it easy to manage moving forward.
We continue to work with the website team to further develop the website as interest in the initiative steadily grows.