British Helicopter Association Website Design & Build.
An easy-to-manage custom-built WordPress site for The British Helicopter Association.
Home » Portfolio » Web Design & Build »The challenge.
We were approached by The British Helicopter Association who needed help updating their existing website. The current site was a static HTML solution which was very hard to update.
The approach.
Toast worked with marketing team to help deliver a modern and easy-to-use website solution for the organisation.
We focused on user experience and aimed to promote the benefits of joining the BHA.
The solution.
The new website is bright, modern and easy to navigate. Useful resources take pride of place and a secure members area allows for additional premium content.
The new WordPress website was to replace their existing site.
The old site was quite dated and difficult to manage and update. It also wasn’t mobile-friendly and did not perform well on mobile or tablet devices, and the search engine optimisation was poor.
Mobile Friendly.
All websites need to be mobile-friendly.
“Google says 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead.” (MicKinsey & Company)
The new British Helicopter Association site is fully optimised for mobile and tablet devices.