Open Oven Pizza Co.

Challenge.

Ian Humby and Jon Teeluck approached Toast with an exciting branding project to help define the positioning, naming and branding of a brand new pizza venture being created for the new Cornwall Services on the A30 just outside Roche.

Approach.

This was then used along with all the research and understanding from the earlier stages to create a suitable visual identity and logo. Having created a comprehensive look and feel for The Open Oven Pizza Company, the earlier sketches were then used to brief the team that were going to build the catering unit in the service station.

Solution.

Once the logo was finalised, marketing materials were created, using the same design principles established when creating the logo. This included a fold-out leaflet or flyer, poster, stationery and content managed website. Stephan Collins (famous for his Guardian illustrations) was commissioned to create the main infographic designs demonstrating the ‘zones’ the furniture can be configured to create specific learning spaces.