Ian Humby and Jon Teeluck approached Toast with an exciting branding project to help define the positioning, naming and branding of a brand new pizza venture being created for the new Cornwall Services on the A30 just outside Roche.
Toast sat down with the clients and as part of the initial branding brainstorm & research, identified that the user experience of the customer would be a crucial factor. This is due to the nature of the product and cooking process which form an essential part of the brand experience and ‘The Open Oven Pizza Company’ was born.
This was then used along with all the research and understanding from the earlier stages to create a suitable visual identity and logo. Having created a comprehensive look and feel for The Open Oven Pizza Company, the earlier sketches were then used to brief the team that were going to build the catering unit in the service station.