I’m the creative director at Toast, I look after our client’s design assets to ensure that everything we create for them looks how it should, works hard and is effective. I’m also involved in brand strategy and brand creation and I love getting involved with a brand as early as possible to bring those great ideas from the start. I encourage our designers to develop their skill sets and their craft, from idea generation to sketching before working on the mac.
There are many things that I love about Toast, firstly I’m immensely proud of the business that we’ve built from the ground-up, and of the great like-minded and passionate team that we’ve got here. I’m proud of the clients that we work with, some for many years and I love to share their successes as well as our own. I enjoy the varied and eclectic projects that we get to work on here, which keeps the team engaged and vibrant, so every day is different.
When I’m not at Toast or working on Toast projects at home, I’m usually spending my time running around after my two kids. Building ‘their’ Lego for them and being a long suffering Sheffield Wednesday fan (We’re on our way back!). I’m a keen foodie, I love a great pub and always on the look out for new things.