Naming workshops? A rose by any other name would smell as sweet, someone once wrote! But would it? Names are not arbitrary; they are an integral part of any successful brand. If you were challenged to come up with a list of the most successful brands today it is their names that you would list not their logos. When undertaking brand naming exercise for a company or organisation, a product or a service a whole range of factors needs to be considered therefore we always start any naming project with our own set of questions. Questions that challenge what the name should represent, who the competitors are and what are they called, what are the core values that you want to reflect, what market are you operating in and who are you trying to engage to name a few.
Unless otherwise agreed, workshops for up to 8 people at a time are carried out at Toast HQ, although have been delivered on site with clients by agreement. Workshops consist of 4 stages:
The process of how to run a naming workshop may appear a little daunting but once these questions have been answered we can then start applying our name brainstorming techniques and creative naming exercises to shortlist the best possible solutions.
Some of the key questions in our name brainstorming worksheet are:
These are just a few of the questions we ask as part of our brainstorming activities for naming products, services or companies.
To find out what else we do contact us today.