100+ Page Catalogue for Wilton

Tasty 100+ page catalogue product including design & artwork for Wilton

Catalogue design

The challenge

Formed in Chicago in 1929, Wilton are the no.1 supplier of cake decorating and baking products. They offer the most comprehensive and innovative product range in the industry supplying bakeware, cake decorating, icings and gels, candy making, tools, and seasonal products.

Wilton asked Toast to re-design their 100+ page catalogue for the UK market, which is an integral tool for the UK Wilton sales team, ready for a fast approaching trade show in Frankfurt.

The approach

We met with the UK Wilton team, presented mood boards and discussed the specific requirements for the catalogue, giving us a grasp on the correct design direction to take. We then got straight to work creating sketched concepts to portray our vision and ideas. A few polished visuals later, we were ready to go with the rest of the catalogue.

The solution

We oversaw the design, artwork and print management of a 124-page catalogue working to a tight deadline, using Basecamp to manage the project; this helped with the transfer of the hundreds of images needed to create a document of this size. Amends were handled by using annotated PDFs, which was essential when dealing with discontinued products and changing product part numbers etc.  We then oversaw and managed the print production, with the catalogue being delivered on time ready for their trade show. 

Talk to Toast today about your next catalogue project, large or small we can help.

Services provided


Catalogue Design

We can create the perfect brochure for your business, product or service.

Get a quote

Project Team

Wilton Catalogue Design by Toast Design
Designing a Catalogue
Catalogue design example

Inspiration Pages

To break up all the product pages throughout the catalogue we used ‘inspiration pages’.
These focus on how to achieve finished results using the Wilton products on offer. We used full page imagery, adjacent to clear instructions, allowing these pages to stand out from the rest of the catalogue.

Product Pages

Product pages are the main focus of any catalogue, so it is important they are clean and easy to follow.
We made sure the design was not overcrowded, keeping it organised while having the flexibility to be not too formulaic from page to page.

Talk to us about your catalogue design.

Catalogue design agency
Catalogue design agency
Browse our projects