Thames Shipping.

Rebranding a well established and respected shipping company.

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Shipping Company Rebrand Thames Shipping


Thames Shipping is a respected name within the freight industry on the river Thames. They identified the need for a Shipping Company Rebrand and engaged Toast to deliver the project.


Using mood boards and sketched concepts we established a design style with the client which was then developed into a final design.


Toast created a logo inspired by one of Thames Shipping’s vessels, Polla Rose. A brightly coloured wave was used as a graphic device that was then applied to various stationery items.

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Shipping Company Rebrand Thames Shipping - Stationery Mockup


letterhead and business card designs were created using the yellow wave to really catch the eye.

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Shipping Company Rebrand Thames Shipping Business Cards MockUp

Promotional items.

Toast applied the logo to a mug and t-shirt to show how the brand could work on promotional items.

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Shipping Company Rebrand Uniform Concepts