Haddie & Trilby.

Creating Tasty Bakery Branding for a passionate Leamington Spa Baker.

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George Casey is the man behind Haddie & Trilby, the only Real Bakery in Royal Leamington Spa. George needed an agency that could help him define his offering and create compelling bakery branding that would allow him to create the business he had always dreamed about.


Toast worked with George to investigate and develop the name and brand identity design for the new bakery. It was identified that the bakery had to have a strong link with Leamington Spa to ensure that it could instantly establish a deep-seated relationship with it’s core market.


The name Haddie & Trilby comes from a Victorian circus based in Leamington around 150 years ago, with key attractions being two elephants, Haddie and Trilby. The brand was brought to life by applying it to everything from shop front designs, signage and staff materials as well as marketing materials.

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Bakery Shop front design
Bakery Branding
Bag designs