Haddie & Trilby Bakery Branding and Marketing Materials

Creating a tasty brand identity design for a passionate Leamington Spa baker.

Challenge

George Casey is the man behind Haddie & Trilby, the only Real Bakery in Royal Leamington Spa. George needed an agency that could help him define his offering and create a compelling brand that would allow him to create the business he had always dreamed about. 

Approach

Toast worked with George to investigate and develop the name and brand identity for the new bakery. It was identified that the bakery had to have a strong link with Leamington Spa to ensure that it could instantly establish a deep-seated relationship with it’s core market.

Solution

The name Haddie & Trilby comes from a Victorian circus based in Leamington around 150 years ago, with key attractions being two elephants, Haddie and Trilby.
The brand was brought to life by applying it to everything from shop front designs, signage and staff materials as well as marketing materials.

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Project Team

Bakery Shop front design
Full service design for Artisan food company
Bag designs