Airport marketing materials for Gatwick.

Challenge

Gatwick Airport is the UK’s second largest airport and the most efficient single-runway airport in the world, serving 200+ destinations in 90 countries for over 40 million passengers a year on short and long-haul point-to-point services. Gatwick Airport has submitted a proposal to the Airports Commission to build a new 3.4km runway, competing against Heathrow, and to support their proposal they require a wide range of Airport Marketing Materials to detail their proposal.

Approach

Toast was approached by Gatwick Airport to design and produce their range of marketing materials to support their proposal, following their corporate guidelines. Our first reaction is to fully understand the requirement, meeting with the marketing team for a full briefing to ensure that we can react quickly and efficiently when required to.

Solution

The first requirement was to produce a 130+ page report, involving sensitive consultation information, detailed maps, data and infographics. Toast handled the design and print of this important document on time and budget and this has since led on to a large selection of further publications, marketing and public consultation documents, advertising and pop up exhibition materials. Our professional pop up banner designers helped create a suite of stands to support and promote key messaging to various audiences.

Toast continues to work with Gatwick and support their marketing teams creating Airport Marketing Materials ahead of the Airports Commissions decision later on in 2016.