With everything going digital, it can be easy to overlook the humble flyer – but this form of advertising can still be very effective when it’s done well.
Whether you want to promote an event, increase sales or market your product or service to a new audience, flyer design can be a cost-effective way to reach your target market.
If you simply need a creative flyer for an event or mailing, our creatives can create something that will hit the mark.
We design and print a wide range of flyers for many types of business.
You supply the text and image content and our design team will creatively artwork your flyer.
When you need a little more than just the creative, we can help you to create a flyer that works as part of your larger marketing activity.
Talk to us about what you want to achieve and we’ll help you create a flyer as part of a larger campaign.
Flyers are still an effective way to reach a large audience for a relatively low cost. However, it is important not to try and do too much with a flyer.
It’s important to keep the call to action on your flyer focussed to one thing. This might be directing recipients to a specific page on your website or encouraging them to call a phone number.
Whatever it is, you must create a reason for them doing so – a discount, limited time offer or a first-come-first-served deal.
Your flyer design should evoke a need to respond to be more successful.
If you need to say more on your flyer, you may want to consider a leaflet instead.
The tactile quality of your flyer is another crucial consideration. If you are investing time and money on design, don’t scrimp on the printing.
Short run digitally printed flyers can still be cost-effective when printed on quality stock, so we’ll advise you on the best options for your flyer.
Every piece of printed communication that a potential customer receives from you says something about your brand, so if they pick up a flimsy, poorly printed flyer, it’s not going to say great things about your business.
While you now need to get permission to send digital marketing to prospective clients, flyers are not subject to the same rules. Whether you’re paying for inclusion in your local newspaper or doing a flyer promo in a town centre, flyers can still be incredibly effective.
Just as the print of your flyer is important, so is the design. While it might be tempting to try and do this yourself or use a cheap online service, this really can be counter-productive.
At Toast, we produce flyers for small businesses and large corporates – our experienced design team will create the perfect design that’s on-brand and communicates effectively.