We were approached by The British Helicopter Association who needed help updating their existing website. The current site was a static HTML solution which was very hard to update.
Toast worked with marketing team to help deliver a modern and easy-to-use website solution for the organisation.
We focused on user experience and aimed to promote the benefits of joining the BHA.
The new website is bright, modern and easy to navigate. Useful resources take pride of place and a secure members area allows for additional premium content.
The old site was quite dated and difficult to manage and update. It also wasn’t mobile-friendly and did not perform well on mobile or tablet devices, and the search engine optimisation was poor.
All websites need to be mobile-friendly.
“Google says 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead.” (MicKinsey & Company)
The new British Helicopter Association site is fully optimised for mobile and tablet devices.
