Challenge
Create the name, logo and brand identity guidelines for a new modern architectural practice. Branding & Naming Architects is a great project for us to deliver as there are similar working processes and common ground between creative professionals.
Approach
The first phase was to hold a branding workshop to define a name and overall direction for the new brand. Once this workshop was completed the name was agreed and a design brief was created.
Solution
Initial sketches were playfully designed around the concept of being on the edge. This concept was developed further into a bold logo which could then be applied to stationery and other materials.
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Project Team
Sectors
Services
Stationery
Designs for a letterhead and business cards were created using the sliced off corner from the logo as a visual reference. To add a premium feel to the cards, a raised spot gloss was applied, giving the card nice contrasting textures.
Branded items
Colour options were explored and the final logo files created ready for use digitally in applications such as Word and Powerpoint.
We also worked closely with Brink to create a bespoke ‘title block’ which needed to be inserted into their CAD program. This is used on all architectural plans so needed to work at a range of sizes.
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